WHITE PAPER

You can’t control your firm’s reputation (but you can manage it)

Leveraging the power of online ratings and reviews

In today’s online world, your hard-earned reputation as a respected attorney can seemingly be erased by a 50-word review or a one-star rating. Online review sites have created a forum where just about anyone can jump in and comment, even if they’re not a former client!

While it’s true your online reputation isn’t strictly under your control, that doesn’t mean you can’t manage it. Backed by Thomson Reuters’ own research, this white paper provides a solid look at:

In this white paper, we’ll dive into topics backed by Thomson Reuters’ own research:

  •  Why consumers find reviews so valuable – even those written by strangers.
  •  How actively managing your reviews can be a powerful business development tool.
  •  Quick strategies for requesting reviews from clients.
  •  The proper way attorneys should respond to reviews – both good and bad.

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