You Can’t Control Your Firm’s Reputation
(But You Can Manage It)
These days, it feels like your hard-earned reputation is in the hands of strangers.
Online ratings and reviews have created a public forum where just about anyone can jump in and comment. They don’t even need to be former clients!
But don’t give up hope! While it’s true, your online reputation isn’t strictly under your control, that doesn’t mean you can’t manage it. By encouraging reviews from past clients and properly responding to them – both good and bad – you can actually build your firm’s brand and its business.
This white paper uses Thomson Reuters’ own research to the importance of online ratings and reviews. Specifically:
- Why consumers find reviews so valuable – even those written by strangers.
- How your firm can benefit from actively managing your reviews and ratings.
- The proper way attorneys should respond to reviews both good and bad.