Most law firm websites are indeed designed to fail. That’s a bold statement, but it’s true. When evaluated against its potential, your firm’s website may be generating less business impact than it could. Why? Because it doesn’t focus enough on conversion – the process of getting visitors to contact your firm.
Successful Web conversion starts with understanding the psychology of the legal consumer. This new FindLaw white paper takes an in-depth look at that topic.
The paper will guide you through the eight motivational factors that influence whether or not website visitors will contact your firm. After reading it you will know how to:
- appeal to the inherent emotional needs of consumers during the attorney search process
- streamline and improve the user experience of your firm’s website
- recognize opportunities to yield more results from your current website traffic