The Futility of Chasing Silver Bullets

Many law firms see achieving top search engine rankings as a silver bullet — a magic tool that will deliver a steady flow of business. But are specific phrases such as “Boston personal injury attorney” or “Miami DUI lawyer” really the key to online marketing success?

A 2013 FindLaw study examined that question by analyzing search-generated traffic to thousands of law firm websites. The results will surprise you.

This white paper will sharpen your understanding of online search. After reading it, you will:

• gain clear insight into how consumers search for law firms
• recognize the search phrases that actually drive traffic to websites
• understand the techniques and approaches that provide the most ROI for your online marketing dollar