WHITE PAPER

Yesterday, Today, And Tomorrow

Legal consumers have changed – what your firm must do to change with them

To better understand today’s modern legal consumers and how to effectively reach and engage them, it’s helpful to have historical context.

Drawing upon 10 years of data from the Thomson Reuters U.S. Consumer Legal Needs Surveys, we examine how legal consumers previously researched and resolved their legal issues, current trends, and what these learnings could mean for the future of digital marketing for law firms.

In this white paper, you’ll learn more about:

  • Legal consumers’ behaviors and attitudes about referrals, social media, and legal directories
  • A largely underserved segment of legal consumers and how you can reach them
  • Actionable tips for how to improve, grow, and maximize your firm’s digital marketing capabilities

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