Think about your law firm. What if one day you discover that your phone system has malfunctioned, resulting in one-third of your new client calls not coming through. Acceptable? Of course not. Yet this is precisely what is happening to many law firms when it comes to optimizing their websites for today’s legal consumers. Potential clients are increasingly performing searches on mobile devices for attorneys in their local areas – known as “local-mobile searches.”
According to data from more than 10,000 FindLaw sites, 31 percent of web traffic now comes to law firm websites through mobile search. This new FindLaw white paper takes an in-depth look at how legal consumers are searching in the new local-mobile world.
The paper will guide you through the rise of local-mobile search and how you can keep your firm ahead of the curve. After reading it you will understand:
- the methods to appeal to the specific needs and preferences of mobile users
- new ways to improve your firm’s local ranking and business listing on Google and other search engines
- how to capture mobile consumers as they navigate through their search for attorneys