The top 5 ingredients to marketing your solo law firm and understanding how it’s performing
Event Date: Wednesday, September 27, 2023
Event Time: 01:00 PM CDT
As a solo attorney, no one knows better than you that you get very little opportunity to kick back and take it easy. That’s especially true with business development. No sooner does one wrap up a matter, then go hunting for the next one. You’re human, so of course you’d appreciate the chance for a breather now and then, or just some better resources to work with.
A steady stream of paying clients would help solve that problem — and as daunting as it seems, it is achievable. There’s no single surefire approach that will work for every solo attorney in every market and practice area, but in this webcast, we will share some of the best strategies that we know help solo attorneys build a robust pipeline of new work. The hope is that by embracing as many of them as you can, a lot of the pressure to always be hunting for your next work matter will be lifted and you can focus on practicing law, which is what you really want to be doing.
In this webcast we’ll cover:
- Identifying your firm’s target audience and market
- Building a SEO friendly website
- How to know if your firm’s marketing is performing
- The ins and out of Google Business Profiles, Social Media, Legal Directories and PPC/LSA
Legal Marketing Advisor
With a robust background spanning 7 years in the digital marketing and SEO realm, I’ve dedicated 5 of those years focusing my expertise in legal digital marketing. Notably, my tenure at FindLaw, where I served as a Legal Marketing Advisor for the past 1.5 years, has equipped me to devise tailored strategies that align with our clients’ objectives, propelling them towards business success. My unwavering passion lies in fostering the growth of attorneys and law firms, fueling my drive to innovate and excel in the dynamic landscape of legal marketing.
Senior Sales Executive
I have been in sales and marketing since 2012, and prior to that I was a teacher. My unique blend of teaching and marketing experience gives me the ability to educate my clients on the often confusing world of online marketing, and help them get the most out of FindLaw’s industry-best integrated legal marketing solutions. As a FindLaw digital marketing expert, I specialize in helping legal professionals grow their clientele, generate more revenue, and accomplish their objectives. I have worked for over 8 years in the Chicagoland area.