On-Demand Webcast

The Complex Made Simple:

Understanding Your Firm’s Marketing Performance

Overview

No law firm budget stays loose for too long. It is inevitable that eventually, you will be asked to justify how your firm allocates its marketing resources. When that happens, it is vital that you be able to illustrate the value of what you do and (here’s the important part) express that clearly and impactfully to firm leadership.
 
In this webcast, we’ll explore:
  • A general template on how to calculate ROI
  • Making data driven decisions to inform strategy
  • How several common key performance indicators (KPIs) can be used to help you show marketing’s benefit

Speakers

Jordan Schuetzle

Jordan Schuetzle

Director Market Development

Jordan serves as the Market Development Lead for Thomson Reuters’ midsize law firms and as a director on the proposition strategy team. He is responsible for identifying the needs of law firm customers and orchestrating solutions. Before joining Thomson Reuters, Jordan practiced law for eight years with a focus on business law for early stage startups, technology commercialization and venture capital and angel investing. He regularly leads CLE sessions for attorneys, and was an adjunct assistant professor for several years. Jordan passionately follows new technology and regulatory trends affecting the legal industry and the practice of law.

Lesley Mackie

Lesley Mackie

National Digital Strategist

Lesley Mackie has over 15 years of experience in digital marketing with a proven track record of successful implementation for a wide variety of product and service oriented companies. Lesley has been with FindLaw for over 7 years and in this time has gained extensive knowledge on law firm/attorney marketing, helping her clients maximize their brands’ visibility online.

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