The Complex Made Simple:
Understanding Your Firm’s Marketing Performance
- A general template on how to calculate ROI
- Making data driven decisions to inform strategy
- How several common key performance indicators (KPIs) can be used to help you show marketing’s benefit
Director Market Development
Jordan serves as the Market Development Lead for Thomson Reuters’ midsize law firms and as a director on the proposition strategy team. He is responsible for identifying the needs of law firm customers and orchestrating solutions. Before joining Thomson Reuters, Jordan practiced law for eight years with a focus on business law for early stage startups, technology commercialization and venture capital and angel investing. He regularly leads CLE sessions for attorneys, and was an adjunct assistant professor for several years. Jordan passionately follows new technology and regulatory trends affecting the legal industry and the practice of law.
National Digital Strategist
Lesley Mackie has over 15 years of experience in digital marketing with a proven track record of successful implementation for a wide variety of product and service oriented companies. Lesley has been with FindLaw for over 7 years and in this time has gained extensive knowledge on law firm/attorney marketing, helping her clients maximize their brands’ visibility online.