On-Demand Webcast

Prove Value:

3 Tips for Maximizing Your Firm’s Marketing Efforts

Overview

You, more than anyone, understand the impact that successful marketing can have on your firm. But are you showing your return on investment in the best way?

If you’re encountering resistance to marketing from partners, having difficulties defining key performance indicators (KPIs) in your yearly plans of client acquisition, or struggling to show just how your marketing is paying off, this session is for you!

Join us for a look at how to best maximize your firm’s marketing efforts. Watch now.


Register for this free webcast to learn about:

  • The basics of ROI and how to get started making business decisions based on focused data-points
  • How to calculate your firm’s Cost-Per-Lead (CPL) so you can pinpoint exactly which marketing tactics are performing (and those that aren’t)
  • The Customer Acquisition Cost (CAC) formula and what you should target to spend on a new client
  • Proven tips and examples of how you can present marketing findings and prove marketing value to firm leadership

Reserve your spot today. Can’t attend this session? You should still register! We send out the recording and session materials after the webcast to all registrants.

Speaker

Lesley Mackie

Lesley Mackie

Regional Digital Strategist

Lesley Mackie graduated with a bachelor’s degree in Marketing from Miami University and a master’s degree from Nova Southeastern University. She has been working in digital marketing over 15 years, and has been with FindLaw for over 5 years. Currently, she works with client development consultants in to help develop robust digital strategies for prospective firms and large clients.

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