Webcast | On-Demand
Positioning Your Firm to Capture the Spanish-Speaking Market
The fastest growing demographic in America is also one of its most digitally connected. Great news for businesses that have optimized their marketing to match this trend, but does that describe your law firm?
If you’ve heard about the growth opportunity among Spanish-speaking legal consumers but haven’t taken steps to speak to this market, register for this webcast. In it, you’ll get an in-depth look at the size, habits and psychology of the Spanish-speaking legal consumer – along with a healthy dose of advice for how your firm can successfully reach them.
Product Manager, FindLaw
Javier is the Product Manager overseeing the LawInfo and Abogado.com legal directories. Prior to joining the Product Management and Performance team, Javier worked for 6 years as a Producer and Senior Content Specialist where he was responsible for driving organic traffic to FindLaw core products, including translation and localization work on FindLaw Español. Javier is a licensed member of the California bar and received his JD from the University of San Francisco School of Law and BA from the University of California, Berkeley. He was born and raised in Latin America and is fluent in Spanish.
Regional Sales Manager, Abogado.com
Damian is a National Sales Manager for Abogado.com, the number one online legal directory in Spanish. He manages a team of digital marketing consultants located across country that work tirelessly to connect Spanish language legal consumers with firms who wish to resolve their legal matters. As a consultant himself for many years, Damian was able to help his law firm clients better attract, engage, and connect with Spanish speaking legal consumers – and is now helping to accelerate the expansion of Spanish digital marketing solutions by coaching others to do the same! Whether you need assistance showing up in Spanish online searches, or simply want a few extra cases every month, Damian and his team can help you make that your reality!