Webcast | On-Demand

4 PPC Misconceptions That Are Holding You Back

Overview

Pay-per-click (PPC) advertising is an increasingly powerful way to get your law firm in front of attorney-seekers, but the path to creating a successful strategy is fraught with challenges and misunderstanding.

PPC is often viewed as simply a short term strategy that can be put into place and then ignored. But the truth is that similar to your law firm’s website or blog, you don’t build out a PPC campaign with the intention to set it and forget it. You have to continuously run and maintain it in order to receive ongoing value.

Whether you’re currently doing PPC advertising or you are interested in trying it out, it’s also important to understand why a value-driver like PPC is most effective when utilized as a core component of your overall marketing strategy.

The bottom line is that PPC can be a great source of revenue for law firms if used correctly. But it only works when it is on and managed properly. When it’s off, your competitors are getting those paid clicks.

Join this webcast to learn:

  • Pay-per-click advertising basics
  • Common PPC misconceptions and their pitfalls
  • How you can make PPC part of your broader marketing strategy

Speakers

Eli Romberg

Eli Romberg

Strategic Partner Manager, Google

Juliette Paradise

Juliette Paradise

Product Manager, FindLaw

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