Pay-Per-Click

Overview

To its credit, PPC advertising is a wonderful tool. (After all, nearly half of all legal consumers initiate their search for an attorney online and advertising your law firm is a great way to ensure it gets found.) But PPC itself can also be wonderfully complicated. Ad words, quality scores, keyword bidding, campaigns – there’s a lot to know about running successful pay-per-click ads. And, if you don’t know what you’re doing, it can end in costly mistakes.

Join us for a webcast where we’ll walk you through:

• The essential PPC strategies every lawyer should know
• How to optimize your program for maximum results
• How to know when it’s time to choose a campaign partner

Whether you’re currently doing PPC advertising or you’re interested in trying it out, this webcast is for you. Let’s make sure your competitors aren’t the only ones getting those paid clicks. Watch now.