Marketing Your Law Firm to Millennial Consumers
You may not be surprised that millennials use social media to search for an attorney. But what may surprise you is their patience and self-reliance. Millennials contact multiple attorneys during their research process and they trust DIY resources more than any other demographic.
There are plenty of stereotypes going around about millennials, but it’s important to look past them when you’re trying to court the largest generation in America today. Pull back the curtain and you’ll see a generation that is unique in how they hunt for legal help.
Join us for a webcast where you’ll learn more about the factors that influence millennial buying decisions and how to tailor your digital marketing efforts to their unique needs.
This webcast will cover:
- Where millennials differ from the average legal consumer
- The channels millennials prefer
- Marketing to the millennial legal consumer
Senior Director Strategic Development, FindLaw
Product Innovation Manager, FindLaw