Webcast: Marketing to today’s legal consumer:
The challenges and solutions to reaching today’s clients
Acquiring new business is a perennial challenge for small law firms and it’s not getting any easier as new digital marketing strategies take hold. This session will give ideas on how business development for lawyers is changing to keep up with technology as the digital marketing landscape changes how lawyers advertise to prospects.
Register to learn:
How legal consumers behave and their evolving needs
The rising administrative burden many small law firms face and what you can do about it
How to differentiate your firm from the one down the street through digital marketing
***Originally aired at the ABA GPSolo Spring Conference in April 2022
Meet the speakers
General Manager, Small Law, Thomson Reuters
Mark is currently the General Manager of Thomson Reuters Legal’s $600 million Small Law Firm business. Prior to this role, Mark was Vice President of Thomson Reuters’ Government Sales and Client Management Channel. Before running the Government sales organization, Mark served as Vice President of Thomson Reuters Legal’s $300 million Corporate Segment. He has been at Thomson Reuters for 14 years. Before coming to Thomson Reuters, Mark practiced law at Oppenheimer Wolff & Donnelly specializing in M&A and public securities work.
Senior Client Development Consultant, FindLaw/Thomson Reuters
Mike Brown has worked in the legal industry for 22 years, eight in legal research for law firms, and the last 13 years with FindLaw. He currently works with law firms in Cincinnati, Dayton, Northern Kentucky and Southeast Indiana. His clients appreciate working with him because of his unique perspective as a legal marketing consultant, being a passionate business advisor, and his continued efforts to help law firms grow and define their brand.
David H. Lefton
Equity Partner, Barron Peck Bennie & Schlemmer
Attorney David H. Lefton is a partner in the law firm of Barron Peck Bennie & Schlemmer, a law firm serving greater Cincinnati, Ohio and Southwest Ohio. For more than 25 years, David has helped his clients protect their financial futures, provide for their heirs, handle business concerns and resolve other legal problems. As a trusted counselor to many individuals and organizations, David has the breadth of experience to handle a variety of other legal issues. That includes advising for-profit and non-profit start-up and established businesses on their organization, operations and transactions.