What can Law Firms Learn From Other Businesses on how to Market to the Hispanic Community?
What marketing tips do corporate professionals swear by to reach Hispanic consumers, and how can they be applied to law offices and lawyers? As you develop a marketing plan for your law firm, it makes sense to look to good examples from other corners of the legal world. It also makes sense to turn to other fields and professions. Taking a moment now and then to appreciate solid marketing – even when it has little to do with attorneys or law firms – is a good way to cross-pollinate your imagination, stimulate new thoughts and bolster your creativity.
In this webcast we’ll cover:
- Tools and tactics to reach this underserved demographic
- How these consumers are looking for help differently
- How to partner with the US Hispanic community without pandering
President and CEO at Pinta
Mike is an award-winning marketing executive with experience having lived in five U.S. cities as well as president and CEO of Pinta. He runs one of the fastest-growing multicultural agencies in the country, with clients such as Coca-Cola, Comcast, Heineken, NFL, T-Mobile and Western Union.
Vice President of Global Affiliate Service at Realogy Holdings Corp
Jason Riveiro serves as Vice President of Global Affiliate Service at Realogy Holdings Corp., where he oversees all cross-brand global initiatives for ERA Real Estate, Better Homes & Gardens Real Estate, Coldwell Banker, Corcoran and Century 21. Prior to Realogy, Jason served as Chief Marketing Officer for the National Association of Hispanic Real Estate Professionals (NAHREP).
Client Development Consultant at Thomson Reuters (Spanish Language Solutions)
Neil possesses an entrepreneurial passion, drive and vision with experience and expertise generating revenue for local and national organizations that are making a difference in Spanish speaking US market. He thrives in the development and growth of both human capital and the revenue of the organization. Quite simply, he enjoys sales as well as investing in the personal/professional growth of others – especially those who don’t know their potential yet.