Looking Your Best:
How Attorneys Can Make a Favorable First Impression Digitally
A great many attorneys have mastered the in-person first impression. They dress carefully, choose their words thoughtfully and work to project a particular overarching brand. And yet, not nearly as many are as careful with their online image. That’s a real miss since a digital presence is more important now than ever before.
Making a good impression online isn’t any harder than making one in person. It’s just different. Overall, you need to think about what clients are looking for in your practice area and what differentiates you from other lawyers a prospective client might come across.
In this webcast, we’ll explore:
- Creating an effective attorney bio and getting the most out of your headshot
- Maintaining a professional, well-informed social media presence
- The proper way to promote your accolades
- The ins and outs of webcam and how you can use it to your advantage
National Digital Strategist, Thomson Reuters
Mark Moret has been partnering with law firms to grow their businesses across the country for 13 plus years. Mark is an expert in the areas of search engine optimization, local search, Google Ads and paid digital media as well as social media marketing. He regularly partners with Google to host events that educate and inform attorneys all over the country on how to leverage the internet and digital marketing to grow their law firms.
Senior Client Development Consultant, Thomson Reuters
Mike Brown has worked in the legal industry for 22 years, eight in legal research for law firms, and the last 13 years with FindLaw. He currently works with law firms in Cincinnati, Dayton, Northern Kentucky and Southeast Indiana. His clients appreciate working with him because of his unique perspective as a legal marketing consultant, being a passionate business advisor, and his continued efforts to help law firms grow and define their brand.