A Growing Opportunity:
Marketing Your Law Firm to the Hispanic Audience
The number of Hispanic consumers in the U.S. continues to grow exponentially each year. So much, in fact, that this is a market your firm can’t afford to overlook. But when this demographic is in need of legal services, will your firm be the one they find, trust, and turn to?
Join us for a webcast where you’ll learn about:
- The current state of the legal market in the U.S.
- How these legal consumers are looking for lawyers differently
- And, how your firm can start to win their business
General Manager, Small Law
Mark is currently the General Manager of Thomson Reuters Legal’s $600 million Small Law Firm business. Prior to this role, Mark was Vice President of Thomson Reuters’ Government Sales and Client Management Channel. Before running the Government sales organization, Mark served as Vice President of Thomson Reuters Legal’s $300 million Corporate Segment. He has been at Thomson Reuters for 14 years. Before coming to Thomson Reuters, Mark practiced law at Oppenheimer Wolff & Donnelly specializing in M&A and public securities work.
Product Manager, FindLaw
Javier is the Product Manager overseeing the LawInfo and Abogado.com legal directories. Prior to joining the Product Management and Performance team, Javier worked for 6 years as a Producer and Senior Content Specialist where he was responsible for driving organic traffic to FindLaw core products, including translation and localization work on FindLaw Español. Javier is a licensed member of the California bar and received his JD from the University of San Francisco School of Law and BA from the University of California, Berkeley. He was born and raised in Latin America and is fluent in Spanish.
Regional Digital Strategist
Matt has worked in digital marketing in 30 verticals over the past 24 years. He has experience on both the B2B and B2C side of the field. He understands not only what makes a small law firm successful from a marketing standpoint, but what has worked to help make the most of their entire business development process.