On-Demand Webcast
Gaining Insight:
How to properly track your law firm’s marketing performance
Overview
With a solid knowledge of your law firm’s return on investment (ROI), you can drive decision-making processes as to where (and where not) to spend your advertising dollars, help create more successful marketing strategies and campaigns, assist in new business development initiatives and perhaps even secure additional marketing budget. And because you see firsthand the impact of your work, you already know that effectively communicating with clients—both existing and potential—is vital to the longevity and health of your law firm as a business.
In this webcast, you will learn:
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The ins and outs on how to calculate ROI
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How common key performance indicators (KPIs) can be used to help you show marketing’s benefits
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An overview of FindLaw’s very own INSIGHT Platform
Speakers
Tara Adams
Senior Product Manager - FindLaw
Tara is a Senior Product Manager for FindLaw’s analytics platforms. She has worked in law firm marketing for more than 10 years, with a current focus on helping attorneys leverage data to build their businesses. Prior to her current role she helped sales professionals through training and onboarding as they started with Thomson Reuters.
Scott Bernhardt
Client Development Consultant - FindLaw & Super Lawyers
Since 2017, Scott has partnered with hundreds of law firms of various size to help build their clientele and maximize ROI. He truly enjoys helping clients become more successful. For most law firms that is a consistent stream of qualified clients/cases each month to increase profits.