From Foundation to Conversion:
How a law firm website can thrive in your overall marketing mix
Event Date: Wednesday, February 22, 2023
Event Time: 01:00 PM CST
Successful attorneys know that, no matter how good they are, there are always opportunities to be even better. And nowhere is that currently more crucial than how you present your firm online.
That same kind of thinking also can inform your firm’s website strategy. With how things stand today your website is the lifeblood of your business. In many respects, it’s more than a sales and marketing tool. It’s a reflection of your firm, how it operates, what it stands for, and how you can help people needing legal representation.
In this webcast, you will learn:
What makes a website worth sticking around
Using data to inform your strategy
How lead generation and other tools bring people in
Senior Client Development Consultant
Danielle Babcock has been with Thomson Reuters for roughly 4 years and covers the Miami market. Her focus in working with small or large clients is to be their partner and resource, not just their sales rep. In keeping consulting and partnership as her focus, she feels as though she’s seen success. “You cannot just sell them on every call, you need to be their business partner and help analyze what’s best for them not, your pocket. When you do this, you both win.”
Senior Product Manager
Mike is a Senior Product Manager at Thomson Reuters, managing Websites and Integrated Marketing Solutions for FindLaw. His role requires him to listen to the needs of law firms, provide the solutions they need to attract new business, and ensure the wise management of the marketing budgets they have entrusted to us. In ten years at Thomson Reuters, Mike has led the development of a dozen digital marketing products for the US, UK, and Canada, which have delivered more than a million leads for our customers.