On-Demand
From Foundation to Conversion:
How a law firm website can thrive in your overall marketing mix
Overview
Successful attorneys know that, no matter how good they are, there are always opportunities to be even better. And nowhere is that currently more crucial than how you present your firm online.
That same kind of thinking also can inform your firm’s website strategy. With how things stand today your website is the lifeblood of your business. In many respects, it’s more than a sales and marketing tool. It’s a reflection of your firm, how it operates, what it stands for, and how you can help people needing legal representation.
In this webcast, you will learn:
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What makes a website worth sticking around
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Using data to inform your strategy
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How lead generation and other tools bring people in
Speakers
Danielle Babcock
Senior Client Development Consultant
Danielle Babcock has been with Thomson Reuters for 4 years and covers the Miami market. Her focus in working with small or large clients is to be their ongoing partner and resource in helping a firm achieve their business goals. In keeping consulting and partnership as her focus, she’s seen ongoing success for her clients, even through the pandemic. “A marketing plan isn’t just putting them in a product & walking away, you need to be their business partner and help them analyze the data in what’s best for them as their goals evolve.”
Mike Wallevand
Senior Product Manager
Mike is a Senior Product Manager at Thomson Reuters, managing Websites and Integrated Marketing Solutions for FindLaw. His role requires him to listen to the needs of law firms, provide the solutions they need to attract new business, and ensure the wise management of the marketing budgets they have entrusted to us. In thirteen years at Thomson Reuters, Mike has led the development of twenty digital marketing products for the US, UK, and Canada, which have delivered more than a million leads for our customers.