Failing At The Finish Line: How Law Firms Lose Prospective Clients at the Front Door
Chances are you lost a potential client in the last week.
It’s not because your website failed to attract visitors or that a lone, negative online review dissuaded an inquiring consumer. Rather, it’s because that attorney-seeker slipped through your fingers at the point of initial contact. The problem lies with your intake process, and your firm is not alone.
Attorneys typically think they’re good at intake. Certainly, they don’t purposefully turn away good cases, and they are dedicated to the well-being of their clients and the success of their practices. However, through extensive research, including in-depth interviews with attorneys and legal consumers, FindLaw has found that many firms are failing at intake.
For example, did you know that one-third of firms neglect their own phone messages and that half do not respond to emails or online forms within 24 hours, or not at all?
The simple fact is, every day law firms miss out on new business. Potential clients that have been successfully enticed to contact law firms are left to wither on the vine through poor intake practices.
Product Innovation Manager, FindLaw
Implementation Manager, Prospect Manager