On-Demand Webcast
How to Make Your Law Firm’s Blog Worth Reading
Overview
More and more law firms are aware of the importance of their online presence. Any chance to connect with potential clients is key. And that is exactly what a law firm blog offers – the opportunity to engage with legal consumers throughout their legal journey. From providing answers to common questions to helping them understand their options, a blog gives you the chance to make a connection on a human level.
But not just any blog or any blogger knows how to do this right. The legal consumer is unique, and the way you engage with them must be too.
In this webcast, you will learn:
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What makes a blog post worth reading
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Using data to inform your blogging strategy
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What it means to connect and engage
Speakers
Alison Norman
Senior Product Manager
Alison Norman manages FindLaw’s Engagement Solutions product line and has been deeply involved in FindLaw’s paid social media initiatives since their inception. Alison is a licensed attorney and spent several years practicing law and working in politics before joining FindLaw in 2011.
Hayley Scheuring
Digital Solutions Manager
Hayley Scheuring is a Manager at Findlaw and leads a team of talented Content Marketers. She holds a Masters in creative writing, has worked in marketing for 10 years, and is a zealous advocate for great content strategy. She believes the “sweet spot” for strategy lives in the intersection between compelling narratives and data-driven tactics.