Let’s face it, appearance matters—especially in the ever-visual online world.
So considering public perception is vital for your practice. Particularly when just one slip could make potential clients question the quality of legal representation you offer.
Here are three things you can watch for when it comes to gaining, and losing, potential clients’ trust.
Just like you wouldn’t have some other company’s information on the top of your 24lb bonded cotton letterhead, nor should you brand your emails—today’s standard form of communication—with anything other than your law firm. In fact, when FindLaw asked legal consumers, “If a lawyer used a free third-party email address (i.e., firstname.lastname@example.org), would you hire them?” over half of the respondents stated that it looked unprofessional. Likewise, in the face of email scams and sketchy junk mail consumers are overloaded with, a professional email address will set your law firm apart and identify it as trustworthy.