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Successfully marketing your legal services is one of the most challenging aspects of managing a small law firm. For your marketing efforts to be successful and sustainable over time, you need an understanding of some fundamental small law firm concepts. To get started, explore some of FindLaw’s free marketing playbooks:

Legal Marketing 101

Legal Marketing 101: A Guide for Small Law Firms

  • Integrated Law Firm Marketing
  • Understanding Legal Consumers
  • Working with Leads and Lead Generation
  • Managing the Intake Process

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Legal Marketing 102

Legal Marketing 102: Websites For Small Law Firms

  • Web Design Basics
  • Developing Effective Content
  • Search Engine Optimization
  • Websites That Convert
  • Measuring Website Performance

Learn More

Client Acquisition Strategies For The Solo Practitioner

Client Acquisition Strategies For The Solo Practitioner

  • Why websites are crucial to gaining a steady flow of clients
  • How to gain your prospect’s trust online
  • How to do it all without a staff

Learn More

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