Tag: writing

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

June 12, 2019 | 4 min read

How “pillar” content can positively affect your firm’s content marketing strategy

Content marketing is hard work. By the time you publish your firm’s latest blog, it’s time to write another. And social media is a whole other ballgame. The way to stay ahead and be successful with your content marketing approach is to be smart with your time – and ideas.

April 8, 2016 | 2 min read

Perfect Writing For Imperfect Lawyers

A few days ago, I addressed some simple ways to get around writers’s block. As is often the case, I had more to say than I could fit in one post. I can usually get past that, but there is one thing I wanted to address separately: Attorneys need to let go of perfection….

March 30, 2016 | 3 min read

A Two-part Solution For Lawyers Facing Writer’s Block

Are you bad at writing? I’m not talking about the common documentation that’s part of your daily routine or even creative writing. I’m talking about creating compelling content for your law firm website. It’s ok if this isn’t exactly where you shine. Writing doesn’t come naturally to everyone. Even among the best writers, putting…..

January 22, 2016 | 2 min read

3 Ways Attorneys Can Write Better Calls To Action

The most important thing your marketing can do is get a person to act. All the dollars spent on advertising are worth nothing if you can’t get the right customer at the right time to pick up the phone. Yet, most law firms employ extremely similar calls to action (CTAs).

July 10, 2015 | 2 min read

Pairing Your Content To Your Legal Marketing Strategy

Once you have your design finalized, it’s time to make your website more than just a pretty face. Now comes content. Content is a big term, and for good reason. It can encompass everything from web pages and blog posts to tweets and videos. This chapter will focus primarily on…

August 1, 2014 | 2 min read

Rising above Duplicate Content: Tips for Attorneys

According to Google, as much as 30 percent of all content on the web can be considered duplicate content – a no-no in the world of online marketing. Of that 30 percent, the vast majority has nothing at all to do with plagiarism or lazy writing. It’s labeled “duplicate” because of the way…

April 24, 2014 | 2 min read

Telling Your Law Firm’s Story on a 3×5 Index Card

Think of your law firm’s website as a standard 8.5×11 piece of copy paper. You have plenty of space to share what your firm is all about – maybe a nice headshot, list of practice areas, accomplishments, etc. Now let’s say you had to fit it all on a 3×5 index card

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