Tag: white paper

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

August 21, 2015 | 2 min read

Did Google Just Put Local Results on a Diet?

Category: In The News
Over the last several months, my colleagues and I have watched Google Local and Google Maps undergo several consistent, minor changes. None of these changes has been earth shattering for law firms, but each one seems to be a small step toward a much larger and possibly drastic change in how local search is conducted.

March 16, 2015 | 2 min read

Your Website’s Traffic Report, Part 1: Things Aren’t What They Seem

Check your website analytics one morning, and either of these results would make your day: • Your firm received 10,000 website visits • Your firm ranked on the first page of Google With metrics like these, it must be obvious that you and your firm are doing something right in your online marketing.

October 9, 2014 | 4 min read

Two Tips to Get Found Locally

I’ve noted before that consumers are increasingly turning to their mobile devices — smartphones and tablets — to search for attorneys. Indeed, 31 percent of traffic to law firm websites comes through mobile search. That statistic comes from FindLaw’s latest white paper. The paper also demonstrates that those consumers are increasingly using their handheld…

August 21, 2014 | 2 min read

White Paper: You Can’t Ignore a Third of Your Firm’s Potential

Where will more and more of your new clients come from? Would you believe — the coffee shop just around the corner from your office? All right, it’s not quite that simple. But it’s not far off the mark. Here’s why: more and more consumers are using mobile devices—smartphones and tablets…

July 16, 2014 | 1 min read

Podcast: Do Silver Bullets Exist with Digital Marketing?

What’s the newest trick to get law firms to the top of search results? The program that anticipates what Google will do next? The keyword generator that spits out the magic phrases? It’s a trick question. There are no silver bullets when it comes to legal digital marketing. That’s the message that FindLaw…

March 14, 2014 | 2 min read

Potential Clients Will Ignore Your Ivy League Education

Your confidence is what has made you a successful attorney. It got you through law school, helped you navigate courtrooms and gave you the momentum to start your own practice. But when it comes to your law firm’s website, that same confidence could be a handicap. In our recent white paper…

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