Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
4 reasons why attorneys need a blog
From connecting with prospective clients to boosting SEO – for attorneys, the benefits of blogging are numerous.
Understanding modern legal consumers
Modern legal consumers are using technology in new ways to research and find attorneys. Is your firm prepared?
Tailoring Your Firm’s Website to the Blended Search Landscape
Even with blended search, your firm’s website is still a powerful attractor of business. What makes it different is this: Your website is just a part of your online marketing strategy. But it’s still a very important one.
When Multiple Law Firm Websites Don’t Quite Cut It
Yes, it's possible to spread your marketing too thin. Let me tell you about one client I have that made the hard choice to consolidate their efforts.
Tax Season Tips for Improving Your Law Firm’s Website
Since we’re heading into tax season, let’s look at some "thriving" and "thrifty" ways to make your hardworking website yield an even better payoff.
Leave Your Local Phone Number Behind
Earlier this year, I published this post explaining the appropriate locations for a call tracking number versus your law firm’s local phone number. The reason for this was that tracking numbers allowed firms to see the results of their marketing more easily, while local destination numbers did the work of optimizing your local search results.…
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A Fresh New Look for LawyerMarketing.com
If you haven’t already noticed, we’ve made some changes to LawyerMarketing.com in the past month. Beyond freshening up the look and layout of the site, we’ve revisited the philosophy behind our web presence and the way we communicate with our readers.
Moving Beyond A Basic Website – Your Questions Answered
Our recent webcast addressed some of the logical next steps for attorneys to improve upon their basic website presence. Let's take a look at some of the unanswered questions from the Q and A portion of the webcast.
Case Study: Experience Is The Best Teacher
Lauren Clark hung her shingle without an established client base and, like any small business, needed to build her roster as quickly as possible. Lauren knew what she was getting in to. She understood that the tale of a solo startup is often a tragic one.
Ongoing Performance: Disavowing Bad Links To Attorney Websites
There’s more to a high-visibility website than a nice layout and good information. To deliver clients, a law firm’s website site needs to keep performing after the initial launch. It needs to stay up-to-date with ever-changing requirements of clients and of search engines. This is no simple task. One of the many regular maintenance processes…
When One Law Firm Has Two (Or More) Phone Numbers
“Should I use a call tracking number or my ‘real’ phone number?” This is one of the most common questions law firms ask when building a website with FindLaw. Like many aspects of law firm marketing, the answer isn’t always one or always the other. The best strategy is actually a mix of the two.
On Wine, Websites And Working With Web Designers
This one goes out to the wine aficionados out there. Think back to your early experiences with what Robert Louis Stevenson called, “bottled poetry”. Odds are, you weren’t born knowing your Beaujolais from your Bordeaux. You probably had to learn to articulate something as abstract as “finish” and it’s safe to assume that your palette…