Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Even with blended search, your firm’s website is still a powerful attractor of business. What makes it different is this: Your website is just a part of your online marketing strategy. But it’s still a very important one.
Yes, it's possible to spread your marketing too thin. Let me tell you about one client I have that made the hard choice to consolidate their efforts.
Since we’re heading into tax season, let’s look at some "thriving" and "thrifty" ways to make your hardworking website yield an even better payoff.
Earlier this year, I published this post explaining the appropriate locations for a call tracking number versus your law firm’s local phone number. The reason for this was that tracking numbers allowed firms to see the results of their marketing more easily, while local destination numbers did the work of optimizing your local search results.…
Category: FindLaw News
If you haven’t already noticed, we’ve made some changes to LawyerMarketing.com in the past month. Beyond freshening up the look and layout of the site, we’ve revisited the philosophy behind our web presence and the way we communicate with our readers.
Our recent webcast addressed some of the logical next steps for attorneys to improve upon their basic website presence. Let's take a look at some of the unanswered questions from the Q and A portion of the webcast.
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Lauren Clark hung her shingle without an established client base and, like any small business, needed to build her roster as quickly as possible. Lauren knew what she was getting in to. She understood that the tale of a solo startup is often a tragic one.
There’s more to a high-visibility website than a nice layout and good information. To deliver clients, a law firm’s website site needs to keep performing after the initial launch. It needs to stay up-to-date with ever-changing requirements of clients and of search engines. This is no simple task. One of the many regular maintenance processes…
“Should I use a call tracking number or my ‘real’ phone number?” This is one of the most common questions law firms ask when building a website with FindLaw. Like many aspects of law firm marketing, the answer isn’t always one or always the other. The best strategy is actually a mix of the two.
Category: FindLaw News
This one goes out to the wine aficionados out there. Think back to your early experiences with what Robert Louis Stevenson called, “bottled poetry”. Odds are, you weren’t born knowing your Beaujolais from your Bordeaux. You probably had to learn to articulate something as abstract as “finish” and it’s safe to assume that your palette…
Category: Product Spotlights
There was a time when attorney website design was mostly about aesthetics, about creating a presence that would turn heads and elicit compliments from your colleagues. It was all about the art of design, leaving functionality pushed to the margins. While pleasing looks will always remain important, attorneys need to broaden their focus…
According to Google, as much as 30 percent of all content on the web can be considered duplicate content – a no-no in the world of online marketing. Of that 30 percent, the vast majority has nothing at all to do with plagiarism or lazy writing. It’s labeled “duplicate” because of the way…