Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
As immigration continues as a hot topic, immigration lawyers can use these marketing tips to help get a competitive advantage.
Every legal consumer is looking for a lawyer they can trust, not just an expert. Learn how to be the trusted resource prospective clients want to hire.
Writing valuable blog posts is a critical aspect of online legal marketing. A good law blog can help boost SEO, raise a law firm’s brand awareness and prove your expertise to legal consumers interested in hiring you.But starting a blog is one thing. Most attorneys have the knowledge and talent to go on at length…
There is no magic formula to turn every prospective client into a paying client. There are, however, several steps you can take to highlight and promote your firm’s best attributes to win over prospective clients.
While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.
While desktop searches are still taking place, the majority of people are typing and tapping on five-inch screens, meaning your content, images and video should be created with this small real estate in mind.
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Working as a marketer for a law firm of any size means you have a lot on your plate. It’s a delicate balancing act – one of strategy, schedules, creativity and yes, a lot of reporting. Stay inspired and organized with these five tips.
If you’re like most people, writing a bio can be an intimidating exercise that commonly results in frequent taps of the backspace key. Follow these tips (and download the free template) to get a great bio on your firm's website.
It’s common to bring your car in for routine maintenance, make an appointment for an annual physical or stop by the dentist for that six-month cleaning. But why stop there? Give your law firm’s website a checkup with the new Legal Marketing Scorecard from FindLaw. Because things are constantly changing on the world wide web,…
The quality and authenticity of your images makes a difference to your business. One study showed that website conversion can increase up to 45 percent when real images are used instead of stock photography.
Category: FindLaw News
The go-to place for the latest information about the largest attorney rating service recently got a serious face lift. SuperLawyers.com, the longtime home for lawyers interested in everything from how to talk about Super Lawyers to a vast attorney referral network, is now optimized for any device.
Think about the last time you saw a large group of people. Maybe they were in an elevator. Or waiting for a taxi. Or in line at a movie theater. Many of them probably had their noses glued to their smartphones. Some were texting, posting to Facebook or using Snapchat apps.