Tag: website traffic

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

March 27, 2015 | 2 min read

When Website Analytics Lie: Sometimes, They Don’t

We’ve been looking at the ways that your firm’s website traffic report can mislead you: It can hide good news or it can reflect market forces outside of your control. But it can also tell the truth – that you have a problem. There are simply times when your traffic and your business might be…

March 20, 2015 | 1 min read

When Website Analytics Lie: Traffic Down, Leads Up?

In our previous post, we discussed a new white paper from FindLaw whose research shows how a law firm’s traffic performance might not be telling the whole truth. This time, we’ll look at a particular marketing issue that you and your firm might be encountering—one from which you could be drawing incorrect conclusions.

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Your Website’s Traffic Report, Part 2: Why Things Aren’t What They Seem

In part 1, we discussed why your firm shouldn’t rely on your website’s traffic report as a measure of your online marketing’s effectiveness. Even big numbers of visitors don’t always translate into new business—which, after all, is why you have an online presence. This time, we’ll look at why your traffic report might not…

March 16, 2015 | 2 min read

Your Website’s Traffic Report, Part 1: Things Aren’t What They Seem

Check your website analytics one morning, and either of these results would make your day: • Your firm received 10,000 website visits • Your firm ranked on the first page of Google With metrics like these, it must be obvious that you and your firm are doing something right in your online marketing.

March 4, 2015 | 4 min read

It’s Official: Mobile-Friendliness Matters to Google

When your brand name becomes a verb, you know you’ve made it. There’s no debating the dominant role Google plays in the online search industry. Their size and influence controls the fates of websites the world over. Simply put, what Google says often goes. So when the biggest name in search gives the world…

August 15, 2014 | 2 min read

Website Analytics 102: Using Data to Strengthen Your Website

Unique visits, page views, time on site—keeping watch over all of your website’s performance statistics often feels like a hassle. In reality, these data points are worth your time and can often make the difference between new cases and lost opportunities. You see, when it comes to attracting new business…

August 8, 2014 | 2 min read

Website Analytics 101: Four Basic Metrics for Attorneys to Monitor

You know (or should) that having a website is essential to your firm’s success. More and more consumers are looking to the web for attorneys and recommendations. And you know (or should) that keeping your website fresh and useful to consumers is crucial to attracting new business. But all that’s not enough…

March 11, 2014 | 2 min read

Don’t Let Your Firm Be Blinded by Marketing Myths

It’s been barely two decades since attorneys have been allowed to advertise. But in that scant amount of time, thanks to everything from Twitter to Google maps, the art and science of online marketing has grown immensely in its reach and precision. Still, you may be skeptical about the benefits of online marketing efforts…

February 14, 2014 | 2 min read

Three Things to Know about Your Law Firm’s Website Visitors

Here’s one thing you can safely assume about your website visitors: They arrive with a specific purpose in mind. Few people surf lawyer’s websites for fun and relaxation. Given that, it pays to know a little about those people who visit your firm’s site. What features will create the all-important good first impression?

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