Tag: website design

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 16, 2020 | 3 min read

All-in-one website hosting and legal marketing plans

You went to school to be an attorney, not a marketer. Get help with digital marketing from a team of experts in design, content, SEO, PPC, and more.

July 1, 2020 | 3 min read

Law Firm Website Design Must-Haves

Your firm's website needs to accomplish a lot. Take time to audit and evaluate your site and make necessary updates and changes.

June 3, 2020 | 3 min read

Driving the success of your firm’s website, through the power of empathy

During this pandemic, it's crucial to have a customer-centric website that communicates empathy for the legal situations your potential clients are facing.

September 30, 2019 | 4 min read

3 Things to Consider When Budgeting Your Firm’s Marketing Dollars

Does the thought of creating a strategic marketing budget for your law firm throw you into a case of analysis paralysis? You’re not alone. It’s one of the most important decisions you will make for the future of your firm, and the number of options can seem overwhelming.

July 2, 2015 | 2 min read

Today’s Mobile Consumers: Five Things Law Firms Need to Know

Think about the last time you saw a large group of people. Maybe they were in an elevator. Or waiting for a taxi. Or in line at a movie theater. Many of them probably had their noses glued to their smartphones. Some were texting, posting to Facebook or using Snapchat apps.

April 3, 2015 | 2 min read

A Basic Primer On Mobile-Friendliness

As you’ve no doubt already heard, Google is making a big change on April 21st. Mobile friendliness will become a ranking factor in their search results and websites that aren’t up to par will likely face real consequences to their visibility. If you’re unsure about the status of your law firm website…

January 14, 2015 | 2 min read

Your Website Says You’re Boring. Let’s Fix That.

What does your website say about you? As an attorney, you work in a very competitive industry. There may be several attorneys in your geographic area that offer the same services as you do. There may even be some on the same block. So how do you identify your unique selling points…

September 4, 2014 | 2 min read

Four Ways to Make Sure Your Firm’s Website is Doing Its Job

Think of your firm’s website as your store. True, you’re not selling retail wares. But like a good retailer, you need to entice visitors to stop in and look around. In many cases, your website is your first contact between your firm and potential clients. Most likely, you wouldn’t patronize a store that had…

June 6, 2014 | 2 min read

Your Law Firm’s Website and a Client’s Fear of Loss

Most law firm websites are designed to emphasize the status of the people who, in their view, are the most important to the firm’s success. No, not their potential clients, but their own attorneys. This shortsighted focus can be a major contributor to the website’s poor conversion rate. In marketing terms…

April 21, 2014 | 2 min read

Three Methods for Moving Into Mobile

Smartphones and tablets have revolutionized and continue to revolutionize how we live and work. Indeed, chances are excellent that you have such a gizmo yourself, perhaps more than one. You might even be reading this on your own mobile device right now. These devices are becoming the technology of choice for more and more people…

April 10, 2014 | 1 min read

Six Things to Avoid on Your Law Firm’s Website

As an attorney, you want your firm to speak as clearly as possible to potential clients who have many other legal options to choose from. That means you can’t let your most important marketing tool – your website – work against you. Stuffing it with flashy graphics and lots of text won’t impress visitors…

March 28, 2014 | 2 min read

3 Ways to Make Novelty Work for Your Law Firm’s Website

Whether it’s an innovative product design, a captivating movie or television show or the latest addictive smartphone game, we human beings are attracted to fascinating new stuff. That’s particularly true if that new thing provides a surprising twist on what we’re used to. In our recent white paper, Why Most Law Firm Websites…

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