Tag: Website content

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 18, 2020 | 3 min read

What makes good online content?

Good online content doesn’t just happen. To get and keep the attention of potential clients and search engines, attorneys must be strategic.

September 21, 2020 | 3 min read

What to look for in a good legal content writer

The best legal content writers can help you bring in clients, whether it is through websites, blogs, or social media. Learn how to find one in this blog post.

March 10, 2015 | 2 min read

Common Attorney Bio Mistakes to Avoid

A few weeks ago, I outlined some guidelines for writing an attorney biography that can help you stand out from the competition. I wrote about how your bio should speak to your future clients’ needs instead of your ego and outlined some basic “do’s” regarding style and salesmanship. This time around…

February 13, 2015 | 4 min read

Schema Markup vs. Citations – Dueling Marketing Tactics?

In a recent webcast, the question was asked, “What is the benefit of schema markups vs. citations on a firm’s website?” It’s an important topic, but this is not an either/or situation. Both of these tactical elements contribute to your local search program in different ways. SOME BACKGROUND Schema.org markup is valuable…

January 14, 2015 | 2 min read

Your Website Says You’re Boring. Let’s Fix That.

What does your website say about you? As an attorney, you work in a very competitive industry. There may be several attorneys in your geographic area that offer the same services as you do. There may even be some on the same block. So how do you identify your unique selling points…

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