Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
"Let me think about it" is not what you want to hire, but it's what most clients are likely to say. Here are some things to keep in mind as you move for the close.
Print has more power than most people think. Power to influence potential clients to take action. Power to demonstrate authority in your practice and power to help your firm stand out from the competition.
Our recent webcast on social media marketing was wildly popular and generated more questions than we could answer during the session. Below are some of the most frequently submitted audience questions.
Our recent webcast addressed some of the logical next steps for attorneys to improve upon their basic website presence. Let's take a look at some of the unanswered questions from the Q and A portion of the webcast.
Putting aside the technical aspects of pay-per-click advertising (of which there are many) sometimes a successful campaign depends more on your perspective and approach rather than finding just the right terms. Our upcoming webcast delves specifically into this topic and will feature content experts from FindLaw and Google.
Talking about a law firm’s “brand essence” is understandably a little tough to do. It sounds new-aged and a far cry from the day-to-day realities of serving clients and running a firm. But brand essence is real whether you’ve defined it or not. And it influences your firm every day in one way or another.
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Our recent webcast outlined why today’s legal consumer is highly motivated to hire an attorney, and to do it as quickly as possible. During the Q & A section, two related questions were submitted that I wanted to answer publicly. Q. Do you think it makes a difference if a lawyer…
During a recent webcast about new client intake an attendee asked, “If I answer my phone every time someone calls, am I sending the message that I’m not busy and therefore not successful?” Variations on this question crop up from time to time and it always makes me smile a bit. Not because it’s laughable.
It’s nice just to be recognized. True, but it’s even nicer to benefit from recognition. So take a look at your office wall. Whether it has just one plaque or seems at risk of collapsing under the weight of your awards, it can probably be doing more for your law firm’s business.
What’s your bounce rate? Do you have a rough idea of how many visitors to your website leave without bothering to contact your firm? This number will always be higher than you’d like, but what if you could reduce it by simply adjusting the message your website sends? It really can be that simple.
Our recent webcast “Don’t Let Your Brand Go To Waste.” Addressed some of the most common misperceptions about just what goes into branding for law firms. If you weren’t able to attend the event, you can view a recording of the session here. Among the questions submitted by our audience, the topic of…
If your law firm is like most, you’ve done some branding activities in the past. Maybe you created a logo or masthead for your firm. It’s probably featured on your website and your business cards. If you’re a reader of this blog, you might even be ahead of the competition by expanding your brand via…