Tag: Webcast
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Webcast: Getting More Out of Legal Directories
Category: Events
Legal directory listings are quick and easy to set up. But even among directories, there is an abundance of choice and questions that need answers. Register for this webcast to learn how to make the most of your online listings.
Your Client Intake Questions Answered
Category: Events
Our most recent webcast based on the white paper, Failing At The Finish Line generated a huge amount of thoughtful and unique questions from our audience. While I haven’t been able to answer each of them in this blog post, I wanted to consolidate some of the more common issues our audience raised.
Attorney Q&A: PPC Advertising Strategies for Your Firm
Category: Events
As is often the case, our recent webcast, “Four Pay-per-click Advertising Strategies for Law Firms” raised some insightful questions from our audience. If you would like to view an archived copy of the webcast, please visit this page. And for those of you who submitted questions during the event, I’ve…
The Second Four Ways Lawyers Lose Clients Online
Category: Lawyer Marketing Insights
Last week, I introduced the first four items on this list of common website marketing errors. In hindsight, some of the items may have seemed remedial but in my experience, even basic mistakes get made all the time. The sad result is that many of an attorney’s website arrivals are quickly turned into departures.
The First Four Ways Lawyers Lose Clients Online
Category: Lawyer Marketing Insights
At the risk of mixing metaphors, gaining new legal clients online involves a delicate combination of juggling multiple balls in the air while walking on eggshells. Over here, you’re told that you have mere seconds to capture a website visitor’s attention. Over there, you’re being told that “content is king” and…
Webcast Follow-Up: Your Marketing Questions Answered
Category: Lawyer Marketing Insights
We always get plenty of great questions during our webcasts, and last week’s, Eight Common Ways Lawyers Lose Potential Clients Online, was no exception. Here are our responses to the questions we couldn’t get to. Do you recommend listing clients on your website? For consumer-based practices (family, criminal, etc.), I always recommend adding testimonials…
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Learn how Consumers are Really Searching for Law Firms
Category: Events
If you’re like many attorneys, you have some set notions about how attorney-seekers find your law firm online. Namely, that ranking high on Google’s search results for short phrases such as “Chicago DUI attorney” is the silver bullet that will deliver a steady stream of business. However, according to a FindLaw white paper and study…