Tag: Web Conversion

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 19, 2015 | 2 min read

Web Conversion Demystified

“Conversion” has become one of those Web buzzwords that gets tossed around a lot. You’ve no doubt heard of it along with other terms like “the cloud” or “responsive design.” Strip away the buzz, however, and you’ll see that conversion is a practical concept. It simply means persuading website visitors to take an action.

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