Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Follow along to learn about some of the most valuable insights measured in Facebook and how you can use these to build a healthy and strong social media presence for your firm.
Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.
Our recent webcast addressed some of the logical next steps for attorneys to improve upon their basic website presence. Let's take a look at some of the unanswered questions from the Q and A portion of the webcast.
Live video is exactly what it sounds like: video that is recorded and broadcast simultaneously. No post-production editing, no cuts, re-shoots, or do-overs. Live videos are timely. And such a vibrant, organic approach to content marketing can be extremely valuable to your firm.
Does the camera love you or maybe another attorney you know? Some people seem to require no effort to shine either in real life or on screen. But the truth is, looking good in a video isn’t about being good-looking. It’s about playing to the strengths of the medium and not falling prey to its…
Frequent readers of this blog and FindLaw clients already know: A simple website is not enough to get your firm noticed by today’s legal consumers. Your website may be the center of your online presence. In theory, the design and content attracts relevant site visitors who will choose to contact your law firm.
Never miss a beat.
Get FindLaw legal marketing tips directly in your inbox.
Category: In The News
One year ago, we pointed out that attorneys can be thankful that their business isn’t tied to a frenzy of slashed prices and year-end drama. Instead, we explored how attorneys can build their own buzz in any season. These lessons ring true, but let’s take an updated look at the strategies outlined in that article:
Think about the last time you saw a large group of people. Maybe they were in an elevator. Or waiting for a taxi. Or in line at a movie theater. Many of them probably had their noses glued to their smartphones. Some were texting, posting to Facebook or using Snapchat apps.
There’s more to Google than search. As crucial as search results are to your firm’s business, Google has plenty of other tools that you should learn about. So let’s take a look at four of the most notable—and useful—when it comes to marketing your law firm. The first three offer ways to establish…