Tag: Twitter

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

March 6, 2019 | 4 min read

Put Yourself Out There — Visually

Most people remember things they see far more often than what they read or hear. Law firms must consider visual platforms such as Instagram for a more long-term impact.

December 12, 2018 | 8 min read

How to Create a Social Media Style Guide for Your Law Firm (with template!)

While no one is immune to online fumbles, having a well-defined style guide can help you navigate the waters of social media when things get murky.

March 21, 2018 | 4 min read

3 Social Media Marketing Lessons from the NBA

Want to get better at Twitter? Follow the lead of some of the NBA's most social-savvy examples.

July 28, 2017 | 5 min read

Priced Out of TV and Radio? What’s A Solo Attorney To Do?

It’s hard for solo attorneys not to feel financially strapped. You could be competing with high profile firms or working with clients who demand the world while expecting to pay for an atlas. And what about the money you spend? How do you optimize your budget so that you’re growing your firm but not breaking…

May 26, 2017 | 3 min read

Everything Old Is New Again

In principle, the latest trends in online marketing aren't that different from what's always worked.

May 12, 2017 | 2 min read

Reaching Millennial Legal Consumers Through Law Blogs and Social Media

Millennials make legal hiring decisions quite differently than their parents and grandparents did. Fortunately, law firms don't need to toss out their current playbook to reach this generation.

January 25, 2017 | 2 min read

Social Media is a Marathon, Not a Sprint

Just like training for a marathon, making the move to social media marketing requires smart planning and the right perspective. Pace yourself and you'll reach your goals in time.

November 9, 2016 | 2 min read

Three Ways to Keep from Being Overwhelmed by Social Media

Effective social media participation does not have to be time-consuming. If you aim for three qualities in your social media use, you can harness a majority of its value without sacrificing a large portion of your very in-demand time.

January 15, 2016 | 1 min read

Striking the Right Tone on Twitter, Facebook and LinkedIn

By this point, most folks are either “in” or “out” when it comes to social media. If you’re one of the millions of people with a personal Facebook, Twitter or LinkedIn account, you may have wondered if you should also have one as a practicing attorney. The answer is simple: Yes, you should.

May 7, 2015 | 2 min read

Wasting Your Time on Social Media?

Has this happened to you? You take out time from your busy schedule to post interesting content to your social profiles, only to find that the response from the audience is silence. For social media users – new and experienced alike – it’s quite common to become frustrated by a lack of response…

January 8, 2015 | 2 min read

More Social Media Resolutions for Your Law Firm in 2015

In our previous post, we talked about three easy resolutions you can make to improve your social media marketing in 2015. If you’re already working with a well-planned social media content calendar, or if you’re hoping to push a bit further beyond your comfort zone, consider adding these resolutions to your list:

March 20, 2014 | 2 min read

How to Manage Your Firm’s Twitter Account in 7 Minutes a Day

Law firms that don’t use social media are a dying breed. Savvy attorneys know that a platform like Twitter is where consumers are congregating. It gives you instant access to 115 million active users, many of whom will search for quality legal resources at some point. When they do so…

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