Tag: Super Lawyers
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Whatever the nature of your practice, a third-party validation offers an unparalleled opportunity to differentiate your firm in a competitive legal marketplace. Awards and recognitions help you make a stronger case to legal consumers looking for advice and representation.
Print has more power than most people think. Power to influence potential clients to take action. Power to demonstrate authority in your practice and power to help your firm stand out from the competition.
Category: FindLaw Solutions
Is it a key element of your visibility strategy, or just table stakes for being online at all? For Bowden Cyr, PLLC, legal directories are an invaluable resource. The Twin Cities law firm helmed by Susan Bowden and Lisa Watson Cyr uses the FindLaw and Super Lawyers directories as well as…
You’ve no doubt heard it hundreds of times—if not more—over the past decade: Print is dead. Makes sense, right? When a pipe bursts in your basement, you Google a local plumber. For a last-minute ride across town, you tap Uber or Lyft on your smartphone. And then you have…
It’s nice just to be recognized. True, but it’s even nicer to benefit from recognition. So take a look at your office wall. Whether it has just one plaque or seems at risk of collapsing under the weight of your awards, it can probably be doing more for your law firm’s business.
Category: In The News
One year ago, we pointed out that attorneys can be thankful that their business isn’t tied to a frenzy of slashed prices and year-end drama. Instead, we explored how attorneys can build their own buzz in any season. These lessons ring true, but let’s take an updated look at the strategies outlined in that article:
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While these pages typically focus on the strategies and tactics of online lawyer marketing, there’s no denying that a lot of legal consumers still use “the old ways” to discover an attorney. Top among these offline resources, referrals are just as essential as a solid website for most law firms.
As you’ve probably already heard, listing your attorney profile in an online directory is a smart move. Legal directories place your profile in front of consumers actively looking to hire an attorney. More importantly, directories are a foundation for building a comprehensive online presence. But how do you choose the right…..
For many attorneys, the work is its own reward. Whether your clients need basic representation, hard-earned justice or simply some peace of mind, you’re often in the position to make a real impact in their lives. As rewarding as it is to see the effects of your work, a little recognition never hurts either.
Heard any good lawyer jokes lately? We’ll admit, there are some funny ones out there. How about any good lawyer stories – the ones that make you proud of your profession? We’ll admit, we like these better. They’re better because they work with you, not against you. Building and leveraging a good reputation is a…
If you’ve been practicing law for any amount of time, you’ve almost certainly been asked your opinion on where a prospective student should go to law school. After all, choosing a law school is one of most important decisions future lawyers will make. No one wants to risk his or her time…
Super Lawyers is proud to announce the recipients of the 2013 Super Lawyers Pro Bono Awards. The annual awards honor those who represent poor and exploited clients — and do so without fee. “We are honored to recognize the recipients of this year’s Super Lawyers Pro Bono Awards for their outstanding pro bono legal efforts,”…