Tag: Super Lawyers

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

October 23, 2019 | 5 min read

Get Validated: How Awards and Recognitions Give You a Marketing Edge

Whatever the nature of your practice, a third-party validation offers an unparalleled opportunity to differentiate your firm in a competitive legal marketplace. Awards and recognitions help you make a stronger case to legal consumers looking for advice and representation.

October 14, 2016 | 1 min read

Upcoming Webcast: Don’t Push Print Into the Margins

Print has more power than most people think. Power to influence potential clients to take action. Power to demonstrate authority in your practice and power to help your firm stand out from the competition.

March 18, 2016 | 1 min read

Case Study: A Legal Directory Strategy That Works

Is it a key element of your visibility strategy, or just table stakes for being online at all? For Bowden Cyr, PLLC, legal directories are an invaluable resource. The Twin Cities law firm helmed by Susan Bowden and Lisa Watson Cyr uses the FindLaw and Super Lawyers directories as well as…

March 2, 2016 | 2 min read

Print is dead? Not so fast.

You’ve no doubt heard it hundreds of times—if not more—over the past decade: Print is dead. Makes sense, right? When a pipe bursts in your basement, you Google a local plumber. For a last-minute ride across town, you tap Uber or Lyft on your smartphone. And then you have…

January 13, 2016 | 1 min read

What To Do With All Those Awards

It’s nice just to be recognized. True, but it’s even nicer to benefit from recognition. So take a look at your office wall. Whether it has just one plaque or seems at risk of collapsing under the weight of your awards, it can probably be doing more for your law firm’s business.

November 23, 2015 | 2 min read

What Lawyers Can Learn From Black Friday 2015

One year ago, we pointed out that attorneys can be thankful that their business isn’t tied to a frenzy of slashed prices and year-end drama. Instead, we explored how attorneys can build their own buzz in any season. These lessons ring true, but let’s take an updated look at the strategies outlined in that article:

November 11, 2015 | 1 min read

Attorney Referrals – Your Offline Marketing MVP

While these pages typically focus on the strategies and tactics of online lawyer marketing, there’s no denying that a lot of legal consumers still use “the old ways” to discover an attorney. Top among these offline resources, referrals are just as essential as a solid website for most law firms.

September 2, 2015 | 4 min read

How to Choose the Right Legal Directory for Your Law Firm

As you’ve probably already heard, listing your attorney profile in an online directory is a smart move. Legal directories place your profile in front of consumers actively looking to hire an attorney. More importantly, directories are a foundation for building a comprehensive online presence. But how do you choose the right…..

June 4, 2015 | 1 min read

Music Lesson: The Right Way To Toot Your Own Horn

For many attorneys, the work is its own reward. Whether your clients need basic representation, hard-earned justice or simply some peace of mind, you’re often in the position to make a real impact in their lives. As rewarding as it is to see the effects of your work, a little recognition never hurts either.

May 12, 2015 | 1 min read

Doing Good as an Attorney (And Being Recognized for It)

Heard any good lawyer jokes lately? We’ll admit, there are some funny ones out there. How about any good lawyer stories – the ones that make you proud of your profession? We’ll admit, we like these better. They’re better because they work with you, not against you. Building and leveraging a good reputation is a…

December 16, 2014 | 1 min read

The Top Five Things to Consider When Selecting A Law School

If you’ve been practicing law for any amount of time, you’ve almost certainly been asked your opinion on where a prospective student should go to law school. After all, choosing a law school is one of most important decisions future lawyers will make. No one wants to risk his or her time…

May 28, 2014 | 2 min read

Meet the Super Lawyers 2013 Pro Bono Award Recipients

Super Lawyers is proud to announce the recipients of the 2013 Super Lawyers Pro Bono Awards. The annual awards honor those who represent poor and exploited clients — and do so without fee. “We are honored to recognize the recipients of this year’s Super Lawyers Pro Bono Awards for their outstanding pro bono legal efforts,”…

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