Tag: strategy

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 9, 2020 | 3 min read

A three-point plan for increasing your law firm’s online visibility

Attorneys at solo and small law firms can benefit from understanding the factors search engines take into account when returning relevant results to users.

January 15, 2020 | 4 min read

Planning to expand your legal offerings? The importance of protecting your law firm’s brand.

If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.

October 9, 2019 | 5 min read

Don’t Hesitate to Share the Love on Love Your Lawyer Day

First established in 2001 by Fort Lauderdale business attorney Nader Anise, Love Your Lawyer Day has grown to become a global recognition of law firms’ contributions to their clients and their communities. This year, it falls on November 1. And now is the time to sign up for alerts and early access promotions to win…

September 11, 2019 | 4 min read

Surviving Slip-Ups: Why the Vocal Minority is Wrong About Facebook Marketing

Despite the controversies swirling around Facebook, people are still using it. As of February 2019, 69 percent of American adults regularly click on their Facebook feed, and 74 percent of users access it daily. What’s more, those percentages have been remarkably consistent since 2016.

July 10, 2019 | 6 min read

3 Questions Your Firm Should Be Asking Before Hiring a Marketing Vendor

The average day of a marketing coordinator at a law firm is far from average. At this point, you may be an expert at the balancing act of time management – juggling deadlines, schedules, timelines and meetings, all while trying to find new clients and market the firm. Sometimes you need a little help clearing your…

June 20, 2018 | 3 min read

The Power of Paid Search: Understanding advertising’s influence on the buyer’s journey

PPC advertising is powerful. But not just from a law firm's perspective. Paid search can have a significant impact on the legal consumer's buyer journey.

June 13, 2018 | 3 min read

Personal Injury Consumers and the Power of the Mobile Phone

Want more personal injury clients? Start by tailoring your marketing to mobile devices.

May 30, 2018 | 3 min read

How You and Your Law Firm Can Adapt to Voice Search

Let's take a look at some more tips and tricks for your law firm to adapt its digital marketing to voice search and voice-enabled devices.

May 23, 2018 | 4 min read

How To Understand and Measure Today’s Mobile Legal Consumer Journey

While five years ago many of your prospects were searching for an attorney on their desktop, today they’re mobile. Now that Google search results are mobile oriented and there’s a smartphone in every pocket, it’s past time your firm implemented marketing plans based on Apple and Samsung, not Dell and HP. This isn’t as hard…

May 2, 2018 | 3 min read

Voice Search – What Attorneys Should Know and What They Can Do

Learn practical tips on how to adapt your law firm's marketing to voice search.

January 24, 2018 | 3 min read

FindLaw Can Help Your Firm Connect With New Business in 2018

How do you get more clients to your law firm? It starts by seeing the connections in everything you do to market yourself as a lawyer.

January 19, 2018 | 3 min read

Small Town Law Firm? Don’t Think Small When it Comes to Marketing

Even attorneys and law firms in small towns need smart marketing. The key is to think bigger than your competition.

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