Tag: storytelling

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

February 12, 2015 | 2 min read

Win the Hearts of Your Clients through Storytelling

Savvy marketers know the secret to winning over customers: people make decisions emotionally and justify them intellectually. Thisscientific study confirms it and ourown white paper has applied this to law firm marketing. But what’s the best way to connect emotionally with consumers online? In a word: stories. Great stories are one of the most powerful…

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