Tag: social media

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

August 24, 2016 | 2 min read

How Social Media Can Build Your Brand

Social media, by itself, won’t bring in a flood of new clients. Networks like Facebook and Twitter aren’t particularly great at making your phone ring. What they can do, and do well, is help you build relationships with potential clients.

August 19, 2016 | 4 min read

Answering the Facebook Questions You’re Afraid to Ask

Is Facebook a mystery to you? Not just the big picture understanding of why it’s so popular, but the mechanics of how it works? Does hearing about Likes and Shares make you feel like your law firm is a dinosaur and there’s a “thumbs up” shaped meteor headed straight for it?

August 17, 2016 | 2 min read

Social Media: Rules of Engagement

Though it’s not exactly a conversation, social media is interactive. It’s not as casual as an actual conversation. You’re writing, not talking. But you are sharing, and you are listening.

August 10, 2016 | 2 min read

If You “Get” Networking In General, You “Get” Social Media

More and more potential clients are looking for legal representation online. And those consumers are using social media to learn more about law firms before they decide which one to retain. In short, if you want to add business, your firm needs an active social media presence.

August 5, 2016 | 2 min read

Why Attorneys Should Embrace Social Media

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By now, you’ve at least heard about Facebook, Twitter and LinkedIn. But if you’re like most attorneys, you still don’t think of social media as a way to build your firm’s business.

July 29, 2016 | 3 min read

Moving Beyond A Basic Website – Your Questions Answered

Our recent webcast addressed some of the logical next steps for attorneys to improve upon their basic website presence. Let's take a look at some of the unanswered questions from the Q and A portion of the webcast.

July 8, 2016 | 2 min read

Don’t believe the hype. Facebook isn’t changing everything.

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Recently, Facebook announced that it is going to prioritize stories from people you actually know in your newsfeed, rather than showing you more promotional or news-related content. So what does this mean? Facebook is continuing its trend toward requiring businesses and news publications to pay for visibility with users.

May 27, 2016 | 2 min read

In Social Media, They’re Not All Going to be Home Runs

Ever feel like using social media to market your law firm is a no-win situation? Big, fun social campaigns generate plenty of attention for other companies, but your law firm can’t position itself as frivolous and maintain any credibility. Then again, boring posts that don’t get shares, likes or retweets don’t seem to…

January 20, 2016 | 1 min read

If People Don’t Know You, They Can’t Call You

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What’s your biggest challenge when it comes to attracting new clients to your law firm? Chances are, you said something along the lines of getting more traffic to your website, or perhaps that people don’t know how your law firm is different from the competition. At the root of the problem though…

January 15, 2016 | 1 min read

Striking the Right Tone on Twitter, Facebook and LinkedIn

By this point, most folks are either “in” or “out” when it comes to social media. If you’re one of the millions of people with a personal Facebook, Twitter or LinkedIn account, you may have wondered if you should also have one as a practicing attorney. The answer is simple: Yes, you should.

December 22, 2015 | 2 min read

Will Facebook Reviews Gain Relevance in 2016?

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Here’s a little food for thought as you head into the end of the year: What if Facebook decided to take on Yelp and Google? Right now, Google and services like Yelp “own” the online review space across the U.S. More specifically for attorneys, lawyer directories serve a valuable role in the evaluation…

December 16, 2015 | 1 min read

Free Playbook: Going Beyond A Basic Website

Frequent readers of this blog and FindLaw clients already know: A simple website is not enough to get your firm noticed by today’s legal consumers. Your website may be the center of your online presence. In theory, the design and content attracts relevant site visitors who will choose to contact your law firm.

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