Tag: social media

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

January 27, 2017 | 2 min read

This Winter, Warm Up to Paid Social Promotion

Three things for attorneys to remember when contemplating paid social promotion as part of their law firm’s marketing plan.

January 25, 2017 | 2 min read

Social Media is a Marathon, Not a Sprint

Just like training for a marathon, making the move to social media marketing requires smart planning and the right perspective. Pace yourself and you'll reach your goals in time.

January 18, 2017 | 2 min read

It’s Go Time: Maximizing Facebook for Your Law Firm

Facebook isn’t just a platform for looking at your sister-in-law’s vacation photos. It’s an excellent way to make sure a key message gets to the right audience at the right time.

January 13, 2017 | 2 min read

Why Your Law Firm Needs Both Organic and Paid Social

Just like in the real world, gaining clients with social media requires a mix of organic interactions and paid promotion.

December 28, 2016 | 1 min read

Paid Social Promotion: Totally Worth It

Paid promotion on Facebook is one of the best values on the web today. In the history of marketing, there has never been a more serendipitous alignment of audience, specificity and price.

November 18, 2016 | 2 min read

The Medium and The Message

Different platforms have distinct user bases, often with their own set of expectations. When considering what to say, make sure you're accounting for both the medium and the message.

November 11, 2016 | 1 min read

Don’t Turn Your Social Account into Junk Mail

If you haven't used social media much, it can be hard to figure out where to start. But sticking to canned responses and generic "likes" won't get the genuine interactions you're hoping for.

November 9, 2016 | 2 min read

Three Ways to Keep from Being Overwhelmed by Social Media

Effective social media participation does not have to be time-consuming. If you aim for three qualities in your social media use, you can harness a majority of its value without sacrificing a large portion of your very in-demand time.

November 4, 2016 | 3 min read

Use Love Your Lawyer Day to Engage in Your Neighborhood

Category:
However you recognize Love Your Lawyer Day, it's an opportunity for your firm. Why not use it to sew some goodwill among your local community?

October 26, 2016 | 2 min read

Three Things To Do Now So You Can Practice Law Later

A lot of attorneys spend a lot of time on other business tasks. What do they understand? That you need to put the time and effort into growing your firm today so you can practice tomorrow. That can start with these three tips...

September 9, 2016 | 2 min read

More Facebook Questions You’re Afraid to Ask

Let’s answer a few more of the Facebook questions that many law firms have, but are afraid to ask.

August 26, 2016 | 5 min read

Pragmatic Social Media Webcast – Your Questions Answered

Our recent webcast on social media marketing was wildly popular and generated more questions than we could answer during the session. Below are some of the most frequently submitted audience questions.

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