Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
An effective marketing strategy requires frequent evaluation to ensure it’s delivering optimal results for your firm. These tips can help you get started.
Your law firm needs to think hyper-local in order for potential clients to find it on Google and other search engines. Here’s how.
While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.
You can build a website with the most compelling content that tells prospective clients why your firm is the best choice. But, without a sound SEO strategy, those prospects may not find you at all.
Category: FindLaw Solutions
The measure of intelligence is the ability to change.” ― Albert Einstein I won’t be the first to turn this quote to my own purposes, but there’s no denying that it’s a powerful concept. Change is omnipresent in the world of digital marketing. Sometimes it’s big, like when….
The idea behind search engine optimization (SEO) is simple: It’s about being found online. Actually making that happen? Well that’s not so simple. Look at it from the search engine’s perspective. In the old days (say, a decade ago), all a search engine did was deliver links. But “black hat” SEO shops figured out…
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Who do you think you are? You might consider yourself part of a trusted law practice, a helpful partner to your clients with years of experience. But does a potential client see your law firm the same way? Does he or she see your firm at all? All law firms have a brand…
You’re an attorney. Your job is to work hard to help your clients. So why should you pay attention to your firm’s “brand”? You’re aware that a good slogan is helpful, perhaps when used with a simple logo that consists of your firm’s name or the partners’ initials. But there’s much more to branding.
As we’ve noted before, more and more consumers are using mobile devices—smartphones and tablets—to search for attorneys. In fact, according to our recently released white paper, 31 percent of traffic to law firm websites comes through mobile search. The white paper also notes that what’s driving much of this traffic…
The good news is your hard work has paid off. Potential legal clients are absolutely motivated by your expertise. The bad news though – many law firms promote themselves in terms that aren’t important to these same legal consumers, which is a key finding fromFindLaw’s 2014 U.S. Consumer Legal Needs Survey.
Category: Legal Marketing News
What’s the newest trick to get law firms to the top of search results? The program that anticipates what Google will do next? The keyword generator that spits out the magic phrases? It’s a trick question. There are no silver bullets when it comes to legal digital marketing. That’s the message that FindLaw…
If you’re like many attorneys, you have some set notions about how attorney-seekers find your law firm online. Namely, that ranking high on Google’s search results for short phrases such as “Chicago DUI attorney” is the silver bullet that will deliver a steady stream of business. However, according to a FindLaw white paper and study…