Tag: search

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

May 25, 2021 | 4 min read

3 reasons your firm needs a legal SEO and advertising manager

You know your law firm needs a website. But if you want clients to be able to find it online, you also need someone who knows legal SEO.

December 9, 2020 | 3 min read

Tips for targeting the right clients

To target the right potential clients, every law firm should complement their organic online marketing strategy with a boost from paid advertisements.

August 19, 2020 | 3 min read

Don’t set it and forget it: How to assess your legal marketing strategy

An effective marketing strategy requires frequent evaluation to ensure it’s delivering optimal results for your firm. These tips can help you get started.

August 12, 2020 | 3 min read

Going local – Understanding the importance of local search optimization

Your law firm needs to think hyper-local in order for potential clients to find it on Google and other search engines. Here’s how.

July 31, 2019 | 4 min read

What is Legal SEO and why should attorneys care about it?

While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.

May 1, 2019 | 4

The Best Way to Find New Law Firm Clients Is to Make Sure They Can Find You

You can build a website with the most compelling content that tells prospective clients why your firm is the best choice. But, without a sound SEO strategy, those prospects may not find you at all.

August 14, 2015 | 1 min read

Albert Einstein and Intelligently Marketing Your Firm

The measure of intelligence is the ability to change.” ― Albert Einstein I won’t be the first to turn this quote to my own purposes, but there’s no denying that it’s a powerful concept. Change is omnipresent in the world of digital marketing. Sometimes it’s big, like when….

July 15, 2015 | 1 min read

The Basics of Law Firm SEO

The idea behind search engine optimization (SEO) is simple: It’s about being found online. Actually making that happen? Well that’s not so simple. Look at it from the search engine’s perspective. In the old days (say, a decade ago), all a search engine did was deliver links. But “black hat” SEO shops figured out…

June 17, 2015 | 2 min read

Building Your Law Firm’s Brand: Don’t Get Overlooked

Who do you think you are? You might consider yourself part of a trusted law practice, a helpful partner to your clients with years of experience. But does a potential client see your law firm the same way? Does he or she see your firm at all? All law firms have a brand…

| 2 min read

Marginalizing Your Law Firm’s Most Valuable Asset

You’re an attorney. Your job is to work hard to help your clients. So why should you pay attention to your firm’s “brand”? You’re aware that a good slogan is helpful, perhaps when used with a simple logo that consists of your firm’s name or the partners’ initials. But there’s much more to branding.

September 19, 2014 | 2 min read

3 Ways to Satisfy Mobile Attorney-Seekers

As we’ve noted before, more and more consumers are using mobile devices—smartphones and tablets—to search for attorneys. In fact, according to our recently released white paper, 31 percent of traffic to law firm websites comes through mobile search. The white paper also notes that what’s driving much of this traffic…

July 24, 2014 | 2 min read

The Number One Factor Legal Consumers Consider

The good news is your hard work has paid off. Potential legal clients are absolutely motivated by your expertise. The bad news though – many law firms promote themselves in terms that aren’t important to these same legal consumers, which is a key finding fromFindLaw’s 2014 U.S. Consumer Legal Needs Survey.

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