Tag: search ads
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
The Unexpected Impact of Display Ads on Search
Attorneys demand evidence and facts to make decisions and so do digital marketers. For the latter, one of the most attractive aspects of online advertising is that it can be measured. We can review impressions, clicks, ROI and others to determine which of our advertising tactics is performing best. Basing our analysis on the numbers…