Tag: research

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

July 17, 2014 | 2 min read

Five Ways to Pick up Your Practice by Picking Up the Phone

You’ve probably seen the articles: With everyone texting and emailing and otherwise digitally communicating, telephone communication is dying, at least for business purposes. But that’s simply not true in the legal world. The telephone is still far and away the most popular method of contacting an attorney: 74 percent of legal consumers choose to call…

July 11, 2014 | 2 min read

Getting People to Consider You When They’re Considering an Attorney

While what follows might not make much sense, according to recent research commissioned by FindLaw, it’s something that lawyers need to be aware of, and act upon: When considering an attorney, most consumers hold interpersonal and emotional factors just as highly as degrees and experience. This finding comes from FindLaw’s recently conducted…

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