Tag: reputation

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

January 8, 2020 | 3 min read

Making Legal Directories Part of Your Law Firm’s Marketing Mix

Once you’ve decided which directory (or directories) makes the most sense to you, it should not require ongoing time and energy from you beyond making sure your listing or listings stay accurate. It’s one of the very few aspects of marketing your law firm that can be “set it and forget it.”

December 11, 2019 | 7 min read

You Can’t Predict, But You Can Prepare: Managing Your Firm’s Brand in the Face of Uncertainty

Your practice doesn’t look the exact same way it did five years ago, so what is it going to look like five years from now? It’s hard to say— and, you might think, equally as hard to position your law firm for a future you can’t predict.

November 20, 2019 | 4 min read

5 Facts to Help Clients Find You Online

Legal issues are stressful affairs. Consumers today want to find a good lawyer who can alleviate that stress as quickly as possible. It should be no surprise then, that they are looking for legal help online more than ever before.

October 23, 2019 | 5 min read

Get Validated: How Awards and Recognitions Give You a Marketing Edge

Whatever the nature of your practice, a third-party validation offers an unparalleled opportunity to differentiate your firm in a competitive legal marketplace. Awards and recognitions help you make a stronger case to legal consumers looking for advice and representation.

July 17, 2019 | 3 min read

Part 2: Building Your Online Authority With An Effective Linking Strategy

The links that point to your website—and the sites you link out to—say a lot to search engines about your reputation. And while you don’t always have complete control over which sites link to yours, there are steps to help boost visibility.

June 26, 2019 | 2 min read

Part 1: Build Your Law Firm Website’s Online Authority with Quality, Informative Content

Find out what exactly quality content is and why it's important to your firm's website.

May 22, 2019 | 4 min read

Three Things To Consider, When Considering Your Attorney LinkedIn Profile

Your LinkedIn profile is the cornerstone of your professional social brand. A well thought out profile allows you to make a good first impression with referring attorneys and those in search of legal services.

May 15, 2019 | 11 min read

3 Tips for Managing Your Firm’s Reputation and Building Trust on Instagram

As the fastest growing network with the highest engagement rate, Instagram can assist you in reaching your target market and improving public perception for your firm.

April 18, 2019 | 4 min read

Looking to Bolster Your Firm’s Digital Footprint? Look No Further Than LinkedIn

With so many options out there, what is the best social media platform to shape and mold a firm’s brand? Spend the vast majority of your time on the channel with the most qualified professional audience: LinkedIn.

January 20, 2017 | 1 min read

Yes, Counselor, There is a Bright Side to Reviews.

A variety of reviews, combined with thoughtful responses, could give you a significant edge.

November 4, 2016 | 3 min read

Use Love Your Lawyer Day to Engage in Your Neighborhood

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However you recognize Love Your Lawyer Day, it's an opportunity for your firm. Why not use it to sew some goodwill among your local community?

October 28, 2016 | 2 min read

Take Advantage of Goodwill on Love Your Lawyer Day

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November Fourth is officially “Love Your Lawyer” day, a chance not only for your clients and colleagues to appreciate your profession, but a time for you to engender goodwill in the community.

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