Tag: reputation
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Super Lawyers website redesign improves navigation, highlights vetted attorneys
In this post, we provide the need-to-know information about what's happening and what it means for the peer-recognized, research-vetted attorneys who become Super Lawyers selectees.
Selling Yourself: How Lawyers and Law Firms Can Express Unique Brands
In this post we’ll explore the concept of brand and how solo attorneys and small law firms can use it to set themselves apart from other legal providers.
Making Legal Directories Part of Your Law Firm’s Marketing Mix
Once you’ve decided which directory (or directories) makes the most sense to you, it should not require ongoing time and energy from you beyond making sure your listing or listings stay accurate. It’s one of the very few aspects of marketing your law firm that can be “set it and forget it.”
You Can’t Predict, But You Can Prepare: Managing Your Firm’s Brand in the Face of Uncertainty
Your practice doesn’t look the exact same way it did five years ago, so what is it going to look like five years from now? It’s hard to say— and, you might think, equally as hard to position your law firm for a future you can’t predict.
5 Facts to Help Clients Find You Online
Legal issues are stressful affairs. Consumers today want to find a good lawyer who can alleviate that stress as quickly as possible. It should be no surprise then, that they are looking for legal help online more than ever before.
Get Validated: How Awards and Recognitions Give You a Marketing Edge
Whatever the nature of your practice, a third-party validation offers an unparalleled opportunity to differentiate your firm in a competitive legal marketplace. Awards and recognitions help you make a stronger case to legal consumers looking for advice and representation.
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Part 2: Building Your Online Authority With An Effective Linking Strategy
The links that point to your website—and the sites you link out to—say a lot to search engines about your reputation. And while you don’t always have complete control over which sites link to yours, there are steps to help boost visibility.
Part 1: Build Your Law Firm Website’s Online Authority with Quality, Informative Content
Find out what exactly quality content is and why it's important to your firm's website.
Three Things To Consider, When Considering Your Attorney LinkedIn Profile
Your LinkedIn profile is the cornerstone of your professional social brand. A well thought out profile allows you to make a good first impression with referring attorneys and those in search of legal services.
3 Tips for Managing Your Firm’s Reputation and Building Trust on Instagram
As the fastest growing network with the highest engagement rate, Instagram can assist you in reaching your target market and improving public perception for your firm.
Looking to Bolster Your Firm’s Digital Footprint? Look No Further Than LinkedIn
With so many options out there, what is the best social media platform to shape and mold a firm’s brand? Spend the vast majority of your time on the channel with the most qualified professional audience: LinkedIn.
Yes, Counselor, There is a Bright Side to Reviews.
A variety of reviews, combined with thoughtful responses, could give you a significant edge.