Tag: Reputation Management
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
My suggestion to law firms for 2017: Get comfortable with the idea of marketing as a brand play.
It’s crucial for your law firm to pay attention to its brand. Your brand is your identity in the marketplace. That means your firm has a brand whether you pay attention to it or not. And if you aren’t paying attention, you’re losing business. So what is your law firm’s brand?
Think, for a moment, about how your law firm uses LinkedIn. Do you use it primarily as a place to allow others to view your resume? Perhaps you use it to keep in touch with other attorneys in the area. Maybe your law firm has already realized the benefits of using…
Fool me once, shame on you. Fool me twice, shame on me. This old adage might hold true in our personal lives, but if you’re fooling your prospective clients online even one time, you’re doing damage to your brand and your bottom line. Now, I’m not saying that you’ve been intentionally tricking your visitors...
A few weeks ago, I outlined some guidelines for writing an attorney biography that can help you stand out from the competition. I wrote about how your bio should speak to your future clients’ needs instead of your ego and outlined some basic “do’s” regarding style and salesmanship. This time around…
There is no such thing as a dumb question, right? We tell schoolchildren this every year, yet how many times have you wanted to bang your head against a wall after speaking to a client? It can be frustrating, regularly facing the same challenges, assumptions and misinformation day in and day out.
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