Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Generating new business doesn’t always require more marketing or more time spent away from clients.
You could be an absolute expert in your particular field, but if your only means of showing that prowess online is through an unread blog post on a low-trafficked website... well then you're not getting all you could out of your effort.
FindLaw's reputation management solutions are designed to help you measure the health of your law firm and increase the volume of your online reviews.
The Spanish-speaking market in the U.S. is growing, and growing fast. Can your law firm speak these legal consumers’ language? You can with Abogado.com.
Category: Product Launches
Law firms that succeed need an integrated marketing strategy that includes an excellent website, valuable content, and smart social promotion.
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The internet continues to evolve and it’s difficult to keep up with its transformation. FindLaw’s Digital Marketing Boost was created to evolve and adapt, making it easier for you to stay on the forefront of online advertising.
Which lawyer directory should I choose for my firm? You might expect us to say, “All of them” but the reality is, legal advertising isn’t that simple, and a shotgun approach isn’t exactly strategic. It’s true that the more listings you have, the more likely you are to be found.
Category: Lawyer Marketing Insights
Sam Walton, founder of Wal-Mart once famously said, “There’s only one boss. The customer.” That maxim is as true for a retail giant like Walmart as it is for any business, big or small, regardless of the industry. And while many small law firms often identify themselves more as lawyers, less so as business people,…
Is it a key element of your visibility strategy, or just table stakes for being online at all? For Bowden Cyr, PLLC, legal directories are an invaluable resource. The Twin Cities law firm helmed by Susan Bowden and Lisa Watson Cyr uses the FindLaw and Super Lawyers directories as well as…
What’s your biggest challenge when it comes to attracting new clients to your law firm? Chances are, you said something along the lines of getting more traffic to your website, or perhaps that people don’t know how your law firm is different from the competition. At the root of the problem though…
One of the toughest things to do in marketing is limit yourself. Choosing to highlight any one aspect of your law firm’s services can feel like cutting out every other potential client. And for some law firms, this is true. But in the case of DarrasLaw, a singular focus and highly targeted marketing was exactly…