Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
During a recent webcast about new client intake an attendee asked, “If I answer my phone every time someone calls, am I sending the message that I’m not busy and therefore not successful?” Variations on this question crop up from time to time and it always makes me smile a bit. Not because it’s laughable.
For the past seven years or so, I’ve enjoyed working with attorneys to help grow their firms through effective marketing. I’ve seen some remarkable success stories in that time. However, I’ve also seen certain mistakes repeated time and again. Two in particular come to mind. Both are serious and easy to make.
As a designer, I’m often asked, “What color will get website visitors to contact my firm?” Blue is the color of trust, so it must be the best. Red stands out, so perhaps a red “Contact Us” button will attract leads? The simple answer is there is no best color.