Tag: PPC

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

April 2, 2015 | 2 min read

Targeting Your Core For Stronger Online Marketing

Whether you’re just starting out or a seasoned veteran to online marketing, it’s easy to lose focus on what really matters to your business. With the sheer volume of advice populating the Internet, attorneys will often dive deep into the latest marketing trends hoping to earn big gains overnight. But to see results…

March 17, 2015 | 1 min read

Successful PPC Needs More Than Luck

We’ve seen it time and again. Law firms decide to dip their toes into pay-per-click advertising without really understanding the system. They cast about, looking for the perfect combination of keywords and cost to make their campaign worthwhile. It’s incredibly common for people to rely on intuition and luck when crafting their first PPC campaigns.

March 13, 2015 | 2 min read

Expand Your Presence with Integrated Marketing Suite

It’s common business sense: Your marketing needs to deliver consistent, meaningful value. Small bumps and erratic results simply do not cut it. It’s also well known that the best way to do this is through integrated tactics that support one another. When your marketing is spread across multiple channels and fine-tuned regularly…

February 4, 2015 | 2 min read

Lawyer Marketing Lessons From Loctite’s Super Bowl Ad

Much has already been written about the advertising hits and misses during Super Bowl XLIX, but one thing is certain, most ads were simple brand plays. At cost of $4.5 million per 30-second spot, the majority of advertisers aimed for general awareness over product sales. And it worked. Take Loctite for example…

October 24, 2014 | 1 min read

Who is Running Your Firm’s PPC Ads?

Who do you entrust to run your firm’s PPC advertising? A nephew you consider “online savvy?” The friend who dabbles in marketing as a hobby? Or maybe you are doing it yourself, monitoring the keywords and managing each campaign’s budget every day. The bottom line is this: You need someone who is transparent...

August 22, 2014 | 2 min read

Law Firm Marketing Starts With A Strong Foundation

How’s it going? That marketing campaign you’re running. Not sure? Well, you’ve got a problem. See, legal marketing success isn’t a guessing game. Print ads, websites, PPC, television and outdoor advertising are just some of the ways you can spend your marketing dollars, but if you’re not doing your homework…

August 1, 2014 | 2 min read

Pay-Per-Click Strategies Part 2: Defending Your Firm’s Brand

In last week’s article, we discussed howpay-per-click (PPC) marketing can target specific geographies and practice areas.This week, we’ll explore an alternative strategy: using PPC ads to defend an existing brand. How will you know if this strategy is right for you? One perspective depends on how strong your law firm’s brand is already.

July 25, 2014 | 2 min read

Pay-Per-Click Strategies Part 1: Advertise Your Specialty, Not Your Firm

Pay-Per-Click (PPC) marketing is a complex and valuable tool that isn’t always understood properly. PPC ads are small links most often seen at the top and sides of a search engine results page. These ads have a very prominent visual position and often look like a “top hit” search result. With such desirable placement…

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