Tag: PPC

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

March 22, 2017 | 1 min read

Case Study: Mark L. Karno & Associates

Marketing firms that promise top Google search rank sound great, but they're selling a myth that will impact your law firm's business – often faster than you'd think.

September 21, 2016 | 1 min read

Two Pay-per-click Fundamentals That Drive Successful Campaigns

PPC is far from simple, but several core concepts will determine your ad’s frequency, position and cost-per-click. If you wade into the deep waters of PPC, you’ll want to at least get familiar with the following terms.

July 14, 2016 | 1 min read

Case Study: Experience Is The Best Teacher

Lauren Clark hung her shingle without an established client base and, like any small business, needed to build her roster as quickly as possible. Lauren knew what she was getting in to. She understood that the tale of a solo startup is often a tragic one.

June 8, 2016 | 2 min read

PPC Success: What’s holding you back?

Putting aside the technical aspects of pay-per-click advertising (of which there are many) sometimes a successful campaign depends more on your perspective and approach rather than finding just the right terms. Our upcoming webcast delves specifically into this topic and will feature content experts from FindLaw and Google.

May 18, 2016 | 2 min read

Shopping for a PPC provider? Check these three boxes.

Full disclosure: I’m biased. I think FindLaw’s pay-per-click advertising services are top-shelf. But don’t dismiss what follows. I’ve been in the digital marketing industry for a decade and my experience has shown that success really does come down to who you work with.

May 6, 2016 | 1 min read

FindLaw Online Advertising Earns Google Recognition

Have you heard the news? FindLaw has been selected as a Google AdWords™ Premier SMB Partner. This is a big deal for us, and a great deal for our clients. For us, it validates the hard work and dedication of our in-house pay-per-click experts. At FindLaw, we place a premium on deep technical knowledge…

October 28, 2015 | 3 min read

Ignoring Bing? You’re Ignoring 50 Million Potential Clients.

It’s easy to pick on Microsoft. The former top dog just doesn’t have much of a cool factor in the public eye. Especially when held up against hotter brands like Google, Apple, Amazon and the like. But what about Bing? Some folks may say that Microsoft matters less than it used to.

October 16, 2015 | 2 min read

Attorney Q&A: PPC Advertising Strategies for Your Firm

As is often the case, our recent webcast, “Four Pay-per-click Advertising Strategies for Law Firms” raised some insightful questions from our audience. If you would like to view an archived copy of the webcast, please visit this page. And for those of you who submitted questions during the event, I’ve…

September 16, 2015 | 3 min read

The Most Expensive Mistakes in PPC – Part 2

Last week, I introduced two of the most expensive mistakes in PPC, leaving off with targeting “expensive” keywords that aren’t even likely to bear fruit. But while some PPC advertisers aim too high with their keyword goals, the opposite can be just as problematic. Mistake #3: Setting your sights on being mediocre (or worse)…

September 11, 2015 | 4 min read

The Most Expensive PPC Mistakes Law Firms Make – Part 1

In the 15 years since Google launched their proprietary pay-per-click (PPC) management platform, Google AdWords, it has become a favorite pastime of many a digital marketing company to compile lists of the “most expensive” keywords on Google. A simple Google search yields dozens of them. When taken at face value…

August 5, 2015 | 2 min read

Successfully Balancing PPC and Organic

When discussing online marketing, I regularly hear these two opinions: organic search is dying (or dead) or PPC is the only way to guarantee website traffic. These extreme beliefs are usually the product of a unique personal experience rather than a hard and fast rule of modern online marketing.

April 10, 2015 | 1 min read

Play To Your Strengths and Leave Your Weaknesses Behind

Have you tweeted yet today? Checked your site analytics this week? Does your firm have a Snapchat account? Why not? That wasn’t a trick question. If you read enough marketing advice, you’ll get the impression that the only way to succeed is to do it all: social media, PPC, blogging, video, retargeting, demographics, infographics, LinkedIn,…

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