Tag: PPC
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
How attorneys can benefit by embracing change
The pandemic forced attorneys at solo and small law firms to change how they practice. Thankfully, a lot of those changes were positive.
Is FindLaw worth it? Read this and decide for yourself.
FindLaw is an industry leader in providing comprehensive marketing solutions to law firms. And if you don't already know that FindLaw is well worth it, read on.
Why invest in a Spanish PPC consultant?
The Hispanic legal market in the U.S. is growing. To tap into that market, you need to work with a PPC consultant who knows Spanish and that market.
Top 5 legal marketing tools for 2021
There are countless tactics you can use to boost your marketing in 2021. What tools will help your firm reach your marketing goals this year and get ahead of the competition?
Tips for targeting the right clients
To target the right potential clients, every law firm should complement their organic online marketing strategy with a boost from paid advertisements.
4 reasons to start advertising your law firm with Google
Learn the top four benefits of advertising your law firm with Google Ads and decide whether paid advertising online can help your firm bring in new clients.
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3 tips for your law firm web marketing
What do you need to do to stay on top of your law firm's marketing? Get three tips in this blog post to help you build a robust marketing strategy.
5 things you need for effective legal internet marketing
Want to connect with new clients? Your firm needs strategic digital marketing for lawyers. To get you started, here are five things to know about legal web marketing.
Understanding the Details of Law Firm Pay-per-click
Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.
What PPC Strategy is Right for You?
The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.
Case Study: Mark L. Karno & Associates
Marketing firms that promise top Google search rank sound great, but they're selling a myth that will impact your law firm's business – often faster than you'd think.
Two Pay-per-click Fundamentals That Drive Successful Campaigns
PPC is far from simple, but several core concepts will determine your ad’s frequency, position and cost-per-click. If you wade into the deep waters of PPC, you’ll want to at least get familiar with the following terms.