Tag: PPC

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

March 3, 2021 | 3 min read

How attorneys can benefit by embracing change

The pandemic forced attorneys at solo and small law firms to change how they practice. Thankfully, a lot of those changes were positive.

February 10, 2021 | 5 min read

Is FindLaw worth it? Read this and decide for yourself.

FindLaw is an industry leader in providing comprehensive marketing solutions to law firms. And if you don't already know that FindLaw is well worth it, read on.

February 8, 2021 | 3 min read

Why invest in a Spanish PPC consultant?

The Hispanic legal market in the U.S. is growing. To tap into that market, you need to work with a PPC consultant who knows Spanish and that market.

January 20, 2021 | 4 min read

Top 5 legal marketing tools for 2021

There are countless tactics you can use to boost your marketing in 2021. What tools will help your firm reach your marketing goals this year and get ahead of the competition?

December 9, 2020 | 3 min read

Tips for targeting the right clients

To target the right potential clients, every law firm should complement their organic online marketing strategy with a boost from paid advertisements.

December 7, 2020 | 3 min read

4 reasons to start advertising your law firm with Google

Learn the top four benefits of advertising your law firm with Google Ads and decide whether paid advertising online can help your firm bring in new clients.

October 7, 2020 | 4 min read

3 tips for your law firm web marketing

What do you need to do to stay on top of your law firm's marketing? Get three tips in this blog post to help you build a robust marketing strategy.

September 14, 2020 | 5 min read

5 things you need for effective legal internet marketing

Want to connect with new clients? Your firm needs strategic digital marketing for lawyers. To get you started, here are five things to know about legal web marketing.

December 19, 2018 | 5 min read

Understanding the Details of Law Firm Pay-per-click

Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.

November 28, 2018 | 5 min read

What PPC Strategy is Right for You?

The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.

March 22, 2017 | 1 min read

Case Study: Mark L. Karno & Associates

Marketing firms that promise top Google search rank sound great, but they're selling a myth that will impact your law firm's business – often faster than you'd think.

September 21, 2016 | 1 min read

Two Pay-per-click Fundamentals That Drive Successful Campaigns

PPC is far from simple, but several core concepts will determine your ad’s frequency, position and cost-per-click. If you wade into the deep waters of PPC, you’ll want to at least get familiar with the following terms.

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