Tag: playbooks

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 3, 2017 | 2 min read

Managing Your Firm’s Online Reputation: Complicated but Crucial

If you run a small firm, how do you make sure your reputation is as strong online as it is offline? A new FindLaw playbook, “Online Reputation Management for Solo and Small Law Firms,” provides the insights and strategies you need.

July 12, 2017 | 4 min read

Common Challenges of Running a Solo Law Firm, and How to Overcome Them

Solo attorneys are expected to do it all. But how can you succeed when you're doing all of it by yourself?

June 30, 2017 | 3 min read

The Value of Good Works: An Attorney’s Guide to Pro Bono

The ABA recommends 50 hours of pro bono legal work each year. How can attorneys make this fit into their businesses?

June 16, 2017 | 4 min read

Closing The Sale: How Winning Attorneys Win Hesitant Prospects

Category:
"Let me think about it" is not what you want to hire, but it's what most clients are likely to say. Here are some things to keep in mind as you move for the close.

May 5, 2017 | 3 min read

Closing The Sale for Attorneys: Three Common Objections You Need to Address

Like all salespeople, attorneys need to know the most common objections he or she may face and develop a plan to handle them.

April 21, 2017 | 3 min read

How Lawyers Should Ask For The Close

Working in sales is hard. So is running a law firm. But as it happens, the skills needed to close the sale in other industries can work for attorneys just as well.

December 28, 2016 | 1 min read

Paid Social Promotion: Totally Worth It

Paid promotion on Facebook is one of the best values on the web today. In the history of marketing, there has never been a more serendipitous alignment of audience, specificity and price.

September 21, 2016 | 1 min read

Two Pay-per-click Fundamentals That Drive Successful Campaigns

Category: FindLaw News
PPC is far from simple, but several core concepts will determine your ad’s frequency, position and cost-per-click. If you wade into the deep waters of PPC, you’ll want to at least get familiar with the following terms.

May 20, 2016 | 1 min read

Free Playbook: Getting More Out of Legal Directories

Some law firms aren’t exactly fully-engaged in their marketing. They participate with minimal effort, doing no more than they must to simply stay afloat let alone grow. You’ve seen it before. Think back to the ol’ phone book. Nestled deep in each category, hidden among the ads and boxes, you could always count on…

January 15, 2016 | 1 min read

Striking the Right Tone on Twitter, Facebook and LinkedIn

By this point, most folks are either “in” or “out” when it comes to social media. If you’re one of the millions of people with a personal Facebook, Twitter or LinkedIn account, you may have wondered if you should also have one as a practicing attorney. The answer is simple: Yes, you should.

December 30, 2015 | 1 min read

How to Be a Successful Legal Blogger

Writing a legal blog is a superb way to market your practice. It can boost your firm’s credibility among your peers and potential clients, and it can boost your visibility online. So what are the strategies for crafting a good legal blog—one that will get read? Here are some tips, gleaned from the practices…

December 16, 2015 | 1 min read

Free Playbook: Going Beyond A Basic Website

Frequent readers of this blog and FindLaw clients already know: A simple website is not enough to get your firm noticed by today’s legal consumers. Your website may be the center of your online presence. In theory, the design and content attracts relevant site visitors who will choose to contact your law firm.

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